BRAND | Home Fashion | Sustainability

Berkshire adopts a softer aesthetic

Published: September 22, 2024
Author: HFT

During New York Home Fashions Market, Berkshire Blanket & Home Company has a lot to be happy about, from pillows to peanuts. The bedding company is expanding into the decorative pillow market by utilizing its thirty plus years of experience in knit, fur, and plush textiles.

The vast launch collection features everything from festive seasonal touches in distinctive holiday designs to everyday basics. Techniques include unique jacquards, luxurious velvets, and glittering beading.

All of the materials used to make environmentally friendly fillings are recycled plastic bottles. In the US, quick-turn finishing is carried out. “A exciting new chapter for Berkshire is our entry into the decorative pillow market,” stated Mei Higgins, vice president of merchandising and product development. “We’re thrilled to infuse a new category with our distinctive blend of luxury and innovation.” I

n October, the firm is commemorating the 75th anniversary of the Peanuts brand.

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