Barbara “Babs” Costello, a sensation on TikTok and Instagram, has been chosen by Birch Lane to serve as the brand’s first ambassador.
Attracting followers of all ages, Costello’s account @BrunchWithBabs has amassed over 7 million followers. She is a mother of four and a grandma of nine. In addition, she wrote “Celebrate With Babs” and is currently working on a second book.
More than fifty pieces total, including the Rosalie extended dining table and ladderback side chairs, the Cosette plaid rug, a pendant light, cabbage-shaped dinner plates, seasonal wreaths, and more, are part of Costello’s carefully chosen assortment of his favorite Birch Lane finds.
Nothing makes me happier than hosting the entire family at my residence. Since it serves as our home base, it’s critical to me that it exudes beauty and coziness,” Costello said. “I hope to help my audience, who come to me for home and entertaining advice, create a home that feels authentic to them through my collection—I’ve been using some Birch Lane pieces for more than 30 years.”
Every season, new pieces will be added to the collection along with Costello’s homemaking advice.
Taylor Fitzpatrick, the manager of Birch Lane, stated, “At Birch Lane, we’re all about celebrating everyday moments, honoring traditions and fostering community and togetherness—values that we know Babs shares as well.” “We want to support like-minded customers who want traditional homes with a fresh feel but don’t know where to start through this carefully curated collection.”
Both online and at Birch Lane stores, you can purchase the Babs x Birch Lane collection. A member of the Wayfair brand family is Birch Lane.
