Hyderabad, 24th June 2025 – India’s iconic kitchen appliance brand Butterfly has unveiled a striking new brand identity that symbolizes transformation, individuality, and the power of personal expression. After more than four decades of household presence, Butterfly is evolving with the times while staying true to its core philosophy: celebrating change while honoring the essence of self.
At the center of this transformation is a refreshed logo, inspired by a fingerprint delicately integrated into butterfly wings—an emblem of individuality, transformation, and timeless authenticity. This new symbol reflects the brand’s commitment to consumers who live with a “zillenial” mindset—those who embrace fluid roles, hybrid lifestyles, and tech-enabled homes, regardless of age or background.
Under the renewed positioning ‘Celebrating Change’, Butterfly aims to resonate more deeply with modern Indian households by focusing not just on products, but on purpose—enhancing daily life with innovation that adapts to shifting lifestyles. From sleek mixer grinders and cooktops to intuitive appliances across the board, every product reflects this thoughtful reimagining.
Swetha Sagar, Chief Business Officer at Butterfly, emphasized:
“This is more than a logo revamp. It’s about aligning with the evolving Indian identity—fluid, fearless, and fiercely original. Butterfly is for those who evolve with life but remain true to who they are.”
Now backed by Crompton Greaves Consumer Electricals, Butterfly is poised to scale innovation across categories, combining design, functionality, and durability to meet the modern kitchen’s needs.
