Sustainability

Canopy Hot Button Report 2026 Shows Growth in Next Gen Fibres

Published: September 24, 2026
Author: HFT

Environmental nonprofit Canopy has released its Hot Button Progress Report 2026. The report tracks progress among manufactured cellulosic fibre (MMCF) producers.

It covers sustainable production practices and Next Gen fibre development. It also examines risks linked to forest-based fibre supply chains.

79% of MMCF Producers Reach Green Shirt Status

Canopy uses its Hot Button rating system to assess MMCF producers. The system tracks efforts to avoid Ancient and Endangered Forests.

It also tracks the use of circular inputs in fibre production.

In 2026, 22 of 28 producers achieved Green Shirt status. This represents 79% of producers.

The figure was 70% in 2025.

Next Gen Fibre Lines Increase

The report also tracks the growth of Next Gen fibres. These fibres use alternative feedstocks instead of conventional forest pulp.

These feedstocks include:

  • Recycled textiles
  • Agricultural residues
  • Certified bamboo

There are now 20 Next Gen fibre product lines on the market. The number was 16 in 2025.

Chinese producers account for 12 of the 20 product lines.

Forest Fibre Supply Chains Face Pressure

Canopy said climate change, regulations and geopolitical uncertainty are putting pressure on forest fibre supply chains.

The organisation said brands and producers can increase the use of Next Gen fibres. This could help diversify fibre supply chains.

Hot Button Criteria to Be Reviewed

Canopy plans to revise its Hot Button criteria for the 2027 report.

The organisation will consult producers, brands and other supply chain stakeholders before introducing the updated criteria.

The 2026 report highlights progress in sustainable cellulosic fibre production. It also shows growth in alternative fibre options.

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