The power of infrared technology is coming to Australia’s fan-favorite supermarket offering increased accessibility to consumers and unmatched recovery benefits
Los Angeles, December, 2024 — The grocery and supermarket chain ALDI Australia has announced a new partnership with Hologenix, a leader in textile innovation and the originator of CELLIANT®. The firms are working together to provide a new bedding line from ALDI’s store-brand home range, Kirkton House, that harnesses the power of infrared technology to promote a better night’s sleep and a quicker recovery.
Infrared technology will now be more widely accessible to the general public thanks to the new product line, which is the first time CELLIANT will be sold in a grocery store. The company will be able to grow internationally thanks to its partnership with ALDI AU, and the new retailer category will provide creative, premium wellness products at a reasonable cost.
According to Hologenix CEO and co-founder Seth Casden, “Infrared technology can have a major impact on your well-being, and at Hologenix, we believe that everyone deserves the opportunity to be the healthiest version of themselves.” “More people will be able to benefit from infrared technology and sleep soundly at night with the assistance and support of ALDI AU.”
Kirkton House will release the CELLIANT Recovery Pillow ($34.99) and the CELLIANT Recovery Mattress Protector (Queen Size $69.99, King Size $79.99) in ALDI locations across Australia beginning December 14. The CELLIANT technology in both products captures and converts your body heat into infrared energy while you sleep, reflecting it back to the body to help you wake up recharged and ready to take on the day — not to mention helping your body regulate temperature, whether you run hot or cold.
To learn more about the CELLIANT x ALDI AU partnership, please visit https://celliant.com/pulse/partners/aldi-australia-bedding/.
