Sustainability | Sustainable Materials & Innovations

Circ Introduces Fiber Club with Major Fashion Brands on Board

Published: January 29, 2025
Author: HFT

Danville, Virginia (January, 2025) — The US-based textile-to-textile recycling pioneer Circ® announced the launch of Fiber Club in collaboration with the non-profit organization Canopy for forest conservation and the sustainable innovation platform Fashion for Good. Fiber Club is a collaborative effort that provides a systematic four-phase procedure that includes trial collections, sampling, and important long-term offtake commitments to help firms evaluate and embrace recycled materials. With ambitions to add more Circ materials in the future, Fiber Club’s first fiber is the company’s mainstay lyocell fiber. It can be expensive and complicated to pilot a new fiber into an existing supply chain, and it frequently demands minimum volumes and expenditure. By giving brands a platform to test and adopt simultaneously, streamlining the suppliers involved, and lowering minimum order quantities by merging brand volumes, Fiber Club seeks to address these issues and cut costs. 

By creating the first-ever path for expanding circular materials, Circ is establishing a new benchmark for sustainability in the fashion industry with Fiber Club. By streamlining supply chain integration, creating bulk pricing structures, and enabling brands to access Next Gen materials, this innovative project will promote the use of Next Gen materials and lower the cost of large-scale adoption.

Fiber-Club_Supply-Chain-Structure (4)

Supply chain partners Birla Cellulose, Foshan Chicley, and Arvind, as well as brand partners Bestseller, Eileen Fisher, Everlane, and Zalando, are among the first organizations under Fiber Club, which was created to promote smooth integration into commercial-scale manufacturing and create enduring relationships. Of the three supply chain partners working on pilot projects for these brands, Arvind and Foshan Chicley will create textile fabrications, while Birla Cellulose will turn Circ’s pulp from polycotton textile waste into lyocell staple fiber. To get material off the ground, cooperation on pilot quantities with various value chain partners is crucial. After that, the brands will choose a clothing manufacturer to use the novel fabric in their products.

Fiber Club is a progressive program dedicated on long-term influence, in contrast to one-time projects. Circ is only the first of many creative Next Gen material producers who might use the Fiber Club concept to scale their products through Fashion for Good, Canopy, and Circ. Together, we are taking the first step in transforming the accessibility of scalable, sustainable textile solutions, with Circ’s Lyocell staple fiber serving as the initial emphasis.

“Fiber Club represents the future of textile recycling and circularity,” said Peter Majeranowski, CEO of Circ, “By collaborating with brands and streamlining supply chain integration, we’re making it easier than ever to adopt recycled and Next Gen materials at scale—starting with our Circ Lyocell.” 

Bestseller: 

“For BESTSELLER to effectively meet our material goals, we need to work toward establishing continuous access to these new resources. That means we must be pragmatic, embracing cross-industry collaboration to drive these ambitions and ultimately achieve impactful change.” – Alexander Granberg, Materials Manager – Recycling & Innovation at BESTSELLER 

Eileen Fisher:

“At EILEEN FISHER, we’re thrilled to join Fiber Club, a powerful initiative driving collaboration and innovation to transform the fashion industry and increase the rate of adoption of preferred innovative materials – especially those that help tackle the textile waste crisis. By addressing key challenges like supplier engagement, competitive pricing, and fiber availability, Fiber Club accelerates the adoption of groundbreaking materials like Circ’s staple lyocell. This plug-and-play solution integrates seamlessly into trusted supply chains, making it easier for brands like ours to embrace sustainable innovations. Fiber Club exemplifies the strength of collective action in tackling the textile waste crisis and scaling the use of preferred, innovative materials. EILEEN FISHER is proud to support these efforts.” – Inka Apter, Director of Material Sustainability & Integrity at Eileen Fisher 

Everlane:

“At Everlane, we are committed to leaving the fashion industry cleaner than we found it. We understand that this is not something we can do alone, and so we’re dedicated to working collaboratively across the value chain to scale innovative next-gen materials like Circ Lyocell. We are so excited to be part of Fiber Club, a novel pre-competitive approach that will leverage our collective power in pursuit of a more circular industry.” – Katina Boutis, Director of Sustainability at Everlane 

Zalando: 

“As a long-standing partner of Fashion for Good and an investor in Circ, Zalando is proud to join this transformative initiative. We view the Fiber Club not only as vital to scale up next generation materials for our own brands, but also to tackle the systemic challenges that we face at an industry level, that are key to unlocking scale and enabling a more circular future for fashion.” – 

Pascal Brun, VP Sustainability and D&I 

ABOUT CIRC 

Circ is on a mission to power the clean closet with patented technology that recycles global fashion waste back into textiles, over and over again. Circ is protecting our planet by reducing the need and demand for petroleum, trees, and other materials harvested from nature to manufacture clothes. Circ is building a truly circular economy for the fashion industry. Headquartered in Danville, Virginia, a former epicenter of textile production in the United States, Circ is an Earthshot Prize Finalist, a Certified B Corporation revitalizing the future of material technology and manufacturing, and has been named to Fast Company’s list of World’s Most Innovative Companies of 2024. To learn more about Circ, visit www.circ.earth.

Related Posts

Heimtextil 2026 Diversifies with Non-Textile Floor Coverings

OBEETEE CARPETS, India’s Premier Luxury Carpet Maker, Launches Their Brand-New Flagship Store in Hyderabad