A Rich Offering and Inspiring Program (focused on what visitors can expect at the event)
The 35th edition of Denim Première Vision will return to Milan for the fourth consecutive year, unveiling the Autumn-Winter 2026-27 denim collections of more than 80 exhibitors, with representatives from Italy, Türkiye, Morocco, Japan, China, France, and the United States. This prestigious event is organized by the fashion division of GL events and is proudly supported by the city of Milan.
Florence Rousson, Chairwoman of the Executive Board of Première Vision and CEO of The Creative Pole, said, “Back in Milan, Denim Première Vision is once again showcasing the denim industry. A permanent fixture on the Italian scene, this event offers unparalleled business opportunities, innovations, and meetings, serving as a platform for collective creativity in motion.”
A Rich Offering and Inspiring Program
Denim Première Vision takes visitors through the latest AW26-27 trends across eight key categories: fabrics, manufacturing, accessories, yarns, promotion, technologies, laundry, and fibers. Over 80 exhibitors from around the globe will showcase their innovations, catering to a diverse audience within the textile and fashion sectors.
Forums:
The season’s Trends Forum celebrates Hybrid Denim, blending materials, techniques, and cultural influences. Highlighting special projects, the forum features luxury denim reinventions by Aurélia LeBlanc and the Sustainable Textile Craftsmanship collaboration between designer Kelly Konings and Gommatex mill.
Project Tomorrow:
This initiative nurtures the next generation of creatives with an educational program dedicated to fashion, design, and art school students. Building on past successful collaborations, the program aims to inspire and inform young talent to shape the future of denim.
Denim Fashion District:
Now in its 7th year, the Denim Fashion District offers a creative space that presents a blend of ready-to-wear and accessory brands sensitive to the world of denim. Upcycling labels, young designers, and established brands will showcase capsule collections developed in partnership with the event’s exhibitors.
Participating Brands:
FADE OUT LABEL, Stripes Off Road, Daily Blue by Adriano Goldschmied, Kelly Konings, Rita Ammeg, Borsa Fatta Da Me, Floriana, Lucia Chain, Marcello Pipitone, Materia, Sasha Neema Ponte.
Tribute to Luigi Martelli
A denim icon, Luigi Martelli, who passed away in January 2025, is being honored at Denim Première Vision. Known for revolutionizing textile finishes, Martelli’s company, Martelli Lavorazioni Tessili, set new standards in the denim industry. His innovations laid the foundation for the modern denim sector, and his pioneering work in indigo finishing has influenced generations.
In partnership with ISKO, the event will feature a dedicated space to celebrate Martelli’s legacy, showcasing rare archival pieces from M.O.D.E., the Museo del Denim, and offering an unprecedented look at his contributions. This tribute serves as a message to entrepreneurs, young designers, and denim industry professionals to continue Martelli’s spirit of innovation.
