British home décor brand Designers Guild is facing a major financial challenge. The luxury brand has reportedly filed a notice of intention to appoint administrators.
Designers Guild has been in business for 56 years. The company was founded in 1970 by designer Tricia Guild. It is known for luxury fabrics, wallpapers, furniture and home accessories.
Designers Guild Faces Financial Pressure
The company is facing a tough trading market. Rising costs have also added pressure on the business.
Designers Guild has appointed Interpath Advisory, according to reports. The firm may help the company if it enters an insolvency process.
The company is also looking for new investment. It has been working with advisers for several months.
A Designers Guild spokesperson said the company is exploring several investment options. These plans aim to support the next stage of the business.
The company has also taken legal steps to protect the business. Talks with possible investors are still taking place.
Designers Guild said it remains “business as usual” while these talks continue.
Global Home Décor Brand
Designers Guild has built a strong name in the global interior design market.
The company has a flagship showroom on King’s Road in London. It also has showrooms in other parts of the world.
The brand sells a wide range of home products. These include fabrics, wallpapers, furniture, bedding, bath products and home accessories.
Some Designers Guild collections also take inspiration from royal interiors. This has helped build the brand’s luxury image.
Tricia Guild Remains Co-Owner
Designers Guild is jointly owned by founder Tricia Guild and her brother, Simon Jeffreys. Jeffreys is the company’s chief executive.
The brand has grown from a small design business into an international interior brand. Its products are used in both residential and commercial spaces.
Dunelm Acquired the Brand
The Designers Guild brand and its design archive were acquired by homeware retailer Dunelm around 16 months ago.
The two companies then entered a strategic collaboration. Under the deal, the Designers Guild brand was licensed back to its founders.
The latest move shows the pressure facing luxury home décor businesses. Designers Guild is now seeking investment while it works on its future plans.
