Discover e-Solutions (DeSL), a global leader in end-to-end Product Lifecycle Management (PLM) solutions for the fashion, apparel, and footwear industries, has announced a new strategic partnership with SAMR Technology, a well-established technology firm focused on providing digital solutions to the apparel and footwear sector in India.
As part of this collaboration, SAMR Technology will take charge of the sales, implementation, and ongoing support of DeSL’s PLM software solutions throughout India.“We are proud to bring DeSL’s innovative PLM solution to our clients and deliver value through implementation and ongoing support,” said Sajith Kumar, Managing Director of SAMR Technology.
With a strong track record in offering customized tech solutions for the apparel supply chain, SAMR Technology will now assist Indian manufacturers, brands, and retailers in adopting DeSL’s advanced suite of PLM tools. These solutions are built to boost operational efficiency, improve collaboration, and shorten product development cycles—all essential factors for staying competitive in today’s fast-moving fashion landscape.
“We’re excited to partner with SAMR Technology to better serve the Indian market,” shared Colin Marks, CEO of DeSL. “Their deep industry knowledge and strong regional presence make them an ideal partner to deliver DeSL’s digital transformation tools to fashion and footwear brands.”
Through this alliance, DeSL and SAMR aim to support India’s fashion ecosystem—including product development, sourcing, and compliance—by providing robust digital infrastructure. The ultimate goal is to enhance time-to-market efficiency and lower operational costs, thereby empowering Indian fashion businesses with the tools they need to thrive.
Fashion companies interested in adopting these tools are encouraged to request a demo directly from a DeSL representative to explore the platform’s capabilities.
