Dollar General is making a bold move to elevate its home goods section by introducing a curated selection of products from celebrity and national brands. As part of its ‘Home Valley’ refresh, the discount retailer will now carry collections from high-profile names such as Kathy Ireland, Betsey Johnson (via Betseyville), Beverly Hills Polo Club, Nautica, and more.
This expanded assortment includes items across bedding, bath, kitchen, dining, and home décor categories, aiming to offer customers stylish, affordable options. Some standout pieces include ki by Kathy Ireland’s grandmillennial-style bedding starting at just $12, and Betseyville’s expressive seasonal throws. Other offerings include kitchen flatware from Nautica and Farberware, and hydration essentials from Hydraflow and Mana Hydration.
This initiative aligns with Dollar General’s strategy to attract a wider demographic, including middle- and higher-income shoppers. The move builds on the success of last year’s exclusive Dolly Parton homeware launch, and reinforces DG’s commitment to combining style, affordability, and surprise in its non-consumables.
Note: Nicole Miller was initially mentioned among new featured brands but has since been removed from the list, as confirmed by brand owner Gordon Brothers.
