Duroflex has opened a new Experience Centre in HSR Layout, Bengaluru. The 2,170 sq. ft. store brings Duroflex and Sleepyhead together under one roof. It offers mattresses, sofas and other sleep solutions in an interactive retail space.
Located in Sector 3, HSR Layout, the new store focuses on comfort and customer experience. It features an indoor waterfall that creates a relaxing atmosphere. The design also reflects Duroflex’s Designed to De-Stress approach.
New Store Showcases Sleep and Comfort Products
The Duroflex Experience Centre Bengaluru displays several products from its sleep and comfort portfolio. These include Airboost mattresses and Motion Sofas.
Customers can explore and try the products before making a purchase. Store staff also provide personalised guidance. This helps visitors find products that match their comfort preferences and sleep requirements.
Additionally, the store brings two brands together in one location. Customers can explore Duroflex and Sleepyhead products during the same visit.
The indoor waterfall adds another feature to the shopping experience. Its gentle water sounds create a peaceful setting. Visitors can relax while exploring the product range.
Duroflex Focuses on Experiential Retail
Commenting on the launch, Ullas Vijay, CMO, Duroflex Limited, said:
“Bengaluru continues to be an important market for Duroflex, given the city’s evolving consumer preferences and growing awareness around sleep and wellbeing. With our new Experience Centre in HSR Layout, we are reimagining how consumers discover and experience sleep solutions by bringing together product innovation, personalised guidance and thoughtful design. The inclusion of natural elements such as the indoor waterfall reflects our intent to create a calming environment where consumers can pause, unwind and experience a sense of comfort even before they explore our products. By bringing Duroflex and Sleepyhead together under one roof, we are also making it easier for consumers to discover solutions that suit their individual needs and preferences.”
With this launch, Duroflex continues to expand its retail presence in Bengaluru. The new store also supports its focus on personalised shopping and product experiences. Furthermore, it strengthens the company’s presence in the sleep and comfort market.
