Interior Way of Life China is planning a stunning resurgence for October 10–12, 2024, with the goal of attracting an even wider spectrum of eager tourists to the Shanghai Exhibition Center. These events, which fall in line with the popular Shanghai Fashion Week, will work together to create a lively atmosphere in Shanghai that will attract shoppers looking for chic and trendy products. This year’s show offers exhibitors a unique opportunity to reach out to traditional retail channels—which are still very important—as well as emerging markets like influencers from live-streaming platforms, fashion buyers, and buyers in the hospitality industry. The show has a strategic focus on growing into the growing domestic retail landscape.