Industry Events | Technology&Innovation

FESPA 2025 Unveils SmartHub and ESE Pavilion in Berlin.

Published: April 8, 2025
Author: HFT

Berlin to Host the Most Anticipated Print Industry Event of 2025

Berlin, Germany – FESPA has officially announced the newest additions to its feature programme for the FESPA Global Print Expo 2025, The upcoming event will debut two groundbreaking features — SmartHub and the ESE Pavilion — while welcoming the return of signature experiences including the FESPA Awards, the World Wrap Masters, and the Club FESPA Lounge.


SmartHub: Spotlight on Smart Manufacturing and Personalisation

Located within the Personalisation Experience (Hall 5.2, Stand A55), the newly launched SmartHub will offer an immersive exhibition space alongside a series of expert-led conference sessions. It aims to explore the growing impact of intelligent manufacturing and digital production on the personalised printing industry.

A key attraction within SmartHub is the Smart Factory Trail, where visitors will witness real-time demonstrations of on-demand technologies designed to increase efficiency and reduce production waste.

Confirmed Smart Factory Trail participants include:
Antigro Designer, Inkcups, Mimaki, Neolt, Polyprint, and Trotec.

The SmartHub Conference will run during the first three days of the event, featuring renowned speakers such as:

  • Deborah Corn, Print Ambassador, Print Media Centr / Executive Director, Girls Who Print

  • Kerry Sanders, VP of Marketing & New Business Development, EFI

  • Richard Askam, Co-Founder & COO, You Are The Star Books

  • Gemma Mitchell, Managing Director, Paragon Dagenham


ESE Pavilion: A Launchpad for the Future of Signage

The European Sign Expo 2025 will launch the ESE Pavilion, dedicated to showcasing emerging signage businesses and technologies. Styled like a vibrant high street, the Pavilion will display innovations in digital signage, LED systems, and sign-making software.

Confirmed participants include: Fast Digital Publicate, Polarstar, and Verbax.


Celebrating Innovation: FESPA Awards and World Wrap Masters

The prestigious FESPA Awards return in 2025, recognising creativity and technical excellence across 18 diverse categories, including textile printing, signage, packaging, and vehicle wrapping. The shortlisted projects will be showcased during the expo, with winners announced at the official awards ceremony on Wednesday, May 7.

Also returning is the World Wrap Masters, a high-energy competition where top wrappers from across Europe will compete in timed challenges, wrapping vehicles and mystery objects. The final rounds will take place on days three and four, with live demonstrations and expert evaluations by judges including Kiss Lajos, Justin Pate, Ole Solskin Ravn, Ivan Tenchev, and Jeremy Conner.

Competition partners include:
Print Partner: Epson
Product Partners: CARLAS TPU ColorPPF, Arlon Graphics, 3M
Support Partners: Wrapstock, The Wrap Institute, and PROTOKONA Tools


FESPA’s Continued Commitment to Innovation

Michael Ryan, Head of FESPA Global Print Expo, commented:

The launch of SmartHub and the ESE Pavilion, combined with the return of our well-established features, reaffirms FESPA’s role as the global meeting place for visionaries in the print, signage, and personalisation sectors. We’re excited to provide professionals with the tools and inspiration needed to grow, innovate, and connect.

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