Vinod Intelligent Cookware has introduced its premium Freya cast iron cookware range to Delhi consumers through a creator-led brand activation. Held on 22 October 2026 at The Sunroom, New Delhi, the event, titled “An Evening with Freya,” brought together nearly 70 food, lifestyle and home creators.
The initiative aims to increase brand awareness and support festive-season sales across online and retail channels.
Freya Showcases Modern Cast Iron Cookware
Freya uses Vinod’s proprietary TREON Technology to combine cast iron cooking performance with contemporary design. According to the company, the range offers heat retention, even heat distribution and toxin-free construction.
Available in Ruby Red and Sapphire Blue, the collection includes kadais, sauce pots, pans, frypans, Dutch ovens, dosa and roti tawas, appam makers and tadka pans.
Creator Engagement Drives Brand Awareness
During the Delhi event, creators explored the cookware through hands-on product experiences and interactive activities. These included Team Ruby versus Team Sapphire, the Freya Secret Window and a Claw Machine.
Participants also shared Instagram Reels and Stories featuring the range. The activation follows similar creator-led initiatives in Mumbai, Pune and Hyderabad.
Vinod Cookware Director Malvika Agarwal said the company aims to make Freya India’s leading premium cast iron range. She highlighted creator engagement as an important way to help consumers understand the benefits of cast iron cooking.
Through these activations, Vinod Intelligent Cookware plans to expand Freya’s presence across cities and strengthen its position in the premium cast iron cookware market.
