Chemical Solutions in Textiles | Sustainability | Textile Dyes & Finishes

Game-Changing Color and Water-Repellent Technologies Unveiled by Archroma

Published: April 15, 2025
Author: HFT

At China Interdye 2025, Archroma introduces high-performance, eco-conscious garment solutions built for lasting color, water resistance, and reduced environmental impact.

Archroma, a global leader in specialty chemicals and sustainable textile innovations, is set to showcase its latest breakthrough technologies at China Interdye 2025, the premier exhibition dedicated to dyes and textile chemicals. The company’s exhibit will spotlight its High IQ® Lasting Color assurance program and the PHOBOTEX® range of durable water-repellent finishes, reflecting Archroma’s commitment to driving sustainable performance in the textile and fashion industries. With China continuing to play a central role in global textile manufacturing, the event provides a strategic platform for Archroma to connect with industry professionals, share its latest research, and highlight how brands can reduce their environmental footprint while improving product longevity and consumer satisfaction. “We are excited to bring our High IQ® Lasting Color and PHOBOTEX® solutions to China Interdye, enabling brands to deliver garments that combine outstanding functionality, durability, and sustainability,” said Christine Cai, Vice President of North Asia, Archroma Textile Effects. Vibrant Colors That Last Archroma is revamping its well-established High IQ® performance assurance program with a fresh, sustainability-focused approach. The newly launched High IQ® Lasting Color is the first in the lineup to be reintroduced. Powered by AVITERA® SE and NOVACRON® dye technologies, this solution helps preserve the intensity of bright shades and depth of dark colors—ensuring garments look new for longer. High IQ® Lasting Color doesn’t just offer visual benefits; it also brings measurable environmental advantages. Processing with these advanced dyes enables mills to reduce water and energy consumption by up to 50%, supporting both sustainability goals and cost efficiency. PHOBOTEX®: Durable, Non-PFC Water Repellency Another core highlight of Archroma’s display is the PHOBOTEX® range, a series of durable water-repellent finishes developed over more than a decade of research. This innovative range features fluorine-free “C0” technologies and bio-based alternatives that provide strong, long-lasting protection against water, stains, and harsh weather, all while maintaining fabric breathability and softness. Designed for flexibility, PHOBOTEX® is easily applied across various substrates, making it ideal for applications ranging from casualwear to high-performance technical textiles. Its excellent runnability and productivity benefits also support mills in achieving faster, more reliable production cycles. Supporting the Shift to Sustainable Textiles Archroma continues to lead industry efforts in addressing environmental challenges through cutting-edge innovation. From reducing harmful chemical use to promoting circular practices and lowering resource consumption, the company aims to create solutions that empower textile manufacturers and brands to meet today’s climate goals. “With the growing consumer demand for sustainable, long-lasting products, it’s critical for textile manufacturers to prioritize solutions that deliver high performance while supporting a healthier planet,” added Christine Cai. “Archroma is proud to be part of this transformation.” About Archroma Headquartered in Switzerland, Archroma is a global provider of specialty chemicals focused on delivering performance, safety, and sustainability across the textiles, packaging, and paper industries. With decades of experience and a strong R&D foundation, Archroma serves customers in over 100 countries through a wide range of advanced technologies designed to improve efficiency, minimize environmental impact, and promote Innovation.

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