Distinguished Billboards with Kareena Kapoor Khan Released in More Than 15 Cities.
September 18, 2024, New Delhi – Leading brand in the luxury home décor sector, myTrident, has debuted a lavish, festive Out-Of-Home (OOH) advertising campaign that will be seen in over 15 Indian cities. The series of billboards is intended to establish a close relationship with consumers, enhancing brand value and brand presence. In order to promote myTrident’s high-end Bed & Bath products, this eye-catching commercial pairs Bollywood icons Kareena Kapoor Khan and Sharmila Tagore as mother and daughter-in-law for the first time ever.
The creative aspect of the inventive marketing extends beyond placement. The billboards stick out among the busy cityscapes because to their 3D immersive cut-out style. This innovative strategy gives the campaign a dynamic touch and produces an eye-catching visual impact that makes the product come to life and leave a lasting impression.
MyTrident Chairperson Neha Gupta Bector acknowledged her enthusiasm for the campaign, adding, “We wanted to create something truly memorable that resonates with our audience this festive season.” Our OOH campaign, which stars Sharmila Tagore and Kareena Kapoor Khan, aims to encapsulate the spirit of our company, which is a fusion of comfort, style, luxury, and most importantly, family. To make sure that as many people as possible hear our message, we have selected well-known venues.
Important towns including Delhi NCR, Srinagar, Katra, Bhopal, Ludhiana, Jaipur, Amritsar, Jalandhar, Bathinda, Lucknow, Kanpur, and Chandigarh have been carefully chosen to host the campaign. The billboards are positioned to maximize exposure and engagement in busy regions. The busiest avenues in Ludhiana, the South Extension and DND Flyway in Delhi, Elante Mall in Chandigarh,Among these are Ambarsar Mall in Amritsar, MI Road in Jaipur, and Hoshangabad Road in Bhopal.
“Our goal with this campaign is to showcase our Bed & Bath collection in a way that’s both innovative and impactful,” stated Rajneesh Bhatia, CEO of myTrident Group Corporate Ltd. We’ve been able to produce a campaign that not only advertises our products but also improves the viewers’ visual experience by employing 3D features and picking key areas. We have no doubt that this will increase brand awareness over the holiday season.
With the help of this massive OOH campaign, myTrident hopes to maintain its leadership position in the home textiles industry and keep producing high-caliber goods that improve daily life.
