New collaboration features home textiles, décor and accessories based on botanical illustrations from NYBG’s historic collection
GreenRow, the home furnishings brand under Williams-Sonoma Inc., has introduced a new collaboration with the New York Botanical Garden (NYBG), creating a home collection inspired by botanical artwork from the institution’s archives.
The GreenRow x NYBG collection draws from botanical illustrations preserved within NYBG’s 135-year archive, including works from the LuEsther T. Mertz Library Rare Book Collection. The range includes home textiles, décor and accessories designed with an emphasis on botanical themes and sustainable materials and manufacturing practices.
The collection spans multiple product categories, including wallpaper, bedding, rugs, decorative accessories, tabletop items and linens. According to the companies, the assortment reflects GreenRow’s vintage-inspired design approach and includes a number of hand-painted and handwoven products.
Commenting on the launch, Jaimee Seabury, VP of GreenRow, said, “The new collection celebrates the depth of color and the intricacy of natural patterns found in both flora and fauna, resulting in a truly nature-inspired assortment that is refined, unique and quintessentially GreenRow.”
The collection is available at GreenRow’s flagship store in New York City’s SoHo neighbourhood and through the company’s online platform. A curated selection of products will also be available for a limited period at the NYBG Shop in the Bronx.
Christa Boeke, VP, Retail & Brand Licensing at NYBG, said, “This collection draws from one of the world’s great botanical archives and a 250-acre living landscape to create something both timeless and entirely current. It’s NYBG translated into the home through GreenRow’s distinctly modern, vintage-informed lens — where design and the influence of the plant world come together in a way that’s meant to be lived with, while supporting the work that sustains it.”
The collaboration also supports NYBG’s ongoing work in plant science research, conservation and education.
