Walking through HGH 2025 felt like stepping into a world where every booth had a story to tell. We met passionate entrepreneurs, innovative thinkers, and craftspeople keeping traditions alive. Here’s what we discovered during our conversations with the brands that made this year’s show memorable.
Fighting Problems with Smart Solutions
Green Fab: The Mosquito-Fighting Fabric
Swapnil from Green Fab introduced us to something we’d never seen before – fabric that actually repels mosquitoes. They’ve figured out how to infuse eucalyptus-derived citric oil into textiles using nanotechnology. The result? Bed sheets, pillow covers, and curtains that keep mosquitoes away naturally.
“We’re the first ones in India to introduce this kind of innovation,” Swapnil told us proudly. The best part? It lasts through 20 washes for regular fabrics and over 35 for polyester. They’re even thinking about school uniforms – imagine kids being protected from mosquitoes just by wearing their regular clothes.
TVC Takeaway: GreenFab is not just selling products—they’re selling peace of mind, health, and a cleaner future for Indian homes.
LifeKrafts: Making Mosquito Screens Actually Work
Rajesh from LifeKrafts has been working on home innovations for eight years, but his DIY mosquito screen really caught our attention. Unlike traditional nets that need professional installation, his comes as a complete kit that you can set up in 5 minutes.
“Traditional nets are either fixed bed nets or need a carpenter to install. What we’ve created is something anyone can use,” Rajesh explained. The screen has magnetic auto-close features – when you walk through, magnets snap it shut behind you. It’s perfect for families with kids and pets. At ₹900, it’s available on Amazon, Flipkart, and their website lifecrafts.com.
TVC Takeaway: LifeKrafts is all about empowering homeowners with practical, affordable, and health-conscious innovations.
Plastics For Change: Turning Waste into Home Products
This social enterprise has been around for 10 years, and they’re doing something really important – turning plastic waste into home textiles. They work with waste collectors, improve their livelihoods, and create products from recycled bottles.
“Only 3% of global plastic waste that goes into oceans gets recycled,” their representative explained. They’re changing that by making fibres, yarns, and home textiles that are completely traceable and sustainable. It’s an environmental impact and social good rolled into one.
TVC Takeaway: Plastics For Change is proof that sustainability can be both impactful and beautiful, giving plastic waste a new life in our homes.
Keeping Traditions Alive
Pyarelal Handloom: Carpets with Stories
Meeting Pyarelal Maurya from Banaras was like meeting a keeper of Indian heritage. His brand, Pyarelal Handloom and Handicrafts creates carpets that tell stories from our mythology. Every single carpet is handmade on traditional looms.
“It’s a slower process but ensures exceptional quality,” Maurya shared. He won a national award in 2022 for his work. What impressed us most was his commitment to women – he’s trained 500 people in carpet weaving, and 200 of them are women. Some work from home, others directly with him. You can find his work on Flipkart and Indiahandmade.
TVC Takeaway: Pyarelal Handloom is not just selling carpets—they’re weaving stories of heritage, empowerment, and community.
The Blue Knot: Modern Designs with Heritage Roots
Swasti, founder of The Blue Knot, comes from a family business that started 75 years ago in Bhadohi. Now they have factories in both Bhadohi and Panipat, creating beautiful rugs and cushions for contemporary homes.
Their floral rugs use up to twenty different colours with incredibly detailed designs. They also make handcrafted cushions inspired by different Indian art forms – Suzani artwork, Persian prints, and Mughal motifs. You can find them in Delhi, Mumbai, Ahmedabad, Surat, and Chennai.
TVC Takeaway: The Blue Knot is where heritage craftsmanship meets modern aesthetics, adding colour and culture to contemporary spaces.
Building Quality Brands
Pomme: From Panipat to the World
Sunil from Pomme shared their journey from being an export company in 1992 to entering the domestic market after COVID-19. Based in Panipat, they make knitted products including sweaters, home furnishings, and baby wear.
What stood out was their focus on quality – all kids’ wear is made with organic cotton. They’ve expanded into soft toys, throws, and lifestyle items. You can find them on Amazon, Myntra, First Cry, and Nykaa. They even won an award at HGH 2025.
TVC Takeaway: Pomme’s journey is a testament to how Indian brands can blend tradition with modern needs, making everyday living both stylish and sustainable.
19 Sides: Storytelling Through Cushions
The founder of 19 Sides from Delhi has been in home decor for 15 years. She started with exhibitions and gradually moved to international markets before entering the domestic space.
“Each year, we build our collection around four design storylines,” she explained. They always have a neutral range, vibrant multicoloured options, and theme-based collections. This season’s highlight is their tropical-inspired line. They use different fabrics like velvets, cottons, and unique textures to create cushion covers, throws, and bedspreads.
TVC Takeaway: 19 Sides proves that home decor can be both artistic and accessible, making every living room a gallery of stories.
Celebrity Connections
Chef Vicky Ratnani: Bringing Professional Quality Home
Chef Vicky Ratnani’s collaboration with SWAG and FNS International brings professional-grade cookware to home kitchens. Having worked with FNS products in restaurant consultations, he knows their quality firsthand.
“What I love is their clean, well-designed, and functional products that cater to a wide range of consumers,” Chef Vicky shared. He’s focused on creating products that balance beauty with practicality – something that looks good but works even better in daily use.
TVC Takeaway: Chef Vicky’s range is proof that great design and utility should be accessible to every Indian kitchen.
The Sleep Revolution
Devang Dalal: Teaching People How to Sleep Better
Devang Dalal, Director of Bianca, launched his book “The Retailer’s Sleep Bible” at HGH 2025. After visiting over 300 dealers across 14 states, he realised people don’t understand how their bedding choices affect their sleep.
“Sleep is very important, but we seldom pay attention to how it can be improved by choosing the right bedding,” Dalal explained. His book covers seven key elements: mattress, bed sheets, comforters, quilts, pillows, and cushions. He wrote it out of frustration, seeing retailers just sell products instead of solving problems.
TVC Takeaway: Bianca is setting new standards for both retailers and consumers because a good night’s sleep starts with the right knowledge.
What We Learned
HGH 2025 showed us that the home textile industry is changing in exciting ways:
- Solving Real Problems: Whether it’s mosquito-repelling fabrics or easy-to-install screens, brands are focusing on actual problems people face.
- Sustainability Matters: From recycled plastic fibres to organic cotton, environmental responsibility is becoming standard practice.
- Tradition Can Be Modern: Brands like The Blue Knot and Pyarelal Handloom prove that traditional crafts can thrive in contemporary markets.
- Quality Over Quantity: Every brand we spoke to emphasised craftsmanship and quality over mass production.
- Women’s Empowerment: Many brands are actively training and employing women, creating a positive social impact.
Looking Forward
What struck us most about HGH 2025 wasn’t just the variety of products, but the passion behind each brand. From Swapnil’s excitement about being first in India with mosquito-repelling fabric to Pyarelal’s dedication to preserving Banaras carpet tradition, these aren’t just businesses – they’re missions.
The industry is moving toward products that serve multiple purposes: they solve problems, look good, last long, and often do social or environmental good too. Whether it’s Chef Vicky bringing professional standards to home kitchens or Plastics For Change turning waste into resources, these brands are thinking bigger than just making products.
As we left HGH 2025, we realised we’d witnessed more than a trade show. We’d seen the future of home textiles – one where innovation meets tradition, where business success goes hand in hand with social good, and where every product has a story worth telling.
The brands at HGH 2025 reminded us that in a world of fast fashion and quick fixes, there’s still room for thoughtful design, quality craftsmanship, and genuine care for customers. They’re not just selling textiles – they’re selling solutions, stories, and hope for a better tomorrow.
TVC Media Team is proud to bring you these stories because behind every product is a vision, a journey, and a dream.
