IVS Group has appointed Atish Bhatia as Group Chief Marketing Officer (CMO) and Head of IVS Fashion. In his dual leadership role, he will oversee group-wide marketing, brand strategy and communications. He will also lead the growth and expansion of the group’s fashion business.
As Head of IVS Fashion, Bhatia will lead business strategy, brand development and expansion for The BT Club and NotreDeim. The BT Club is a Gen Z-focused streetwear brand, while NotreDeim operates in the premium lifestyle apparel segment.
The group aims to develop distinctive fashion brands that connect with changing consumer preferences in India. Bhatia will focus on strengthening brand positioning and supporting business growth across both labels.
Atish Bhatia’s Professional Background
Bhatia brings more than a decade of experience across fintech, media, digital platforms, brand partnerships, monetisation and growth strategy.
Before joining IVS Group, he served as Chief Marketing Officer at FiatPe. There, he led marketing initiatives focused on brand building, merchant engagement and business growth in India’s digital payments sector.
He previously worked as Head of Sponsorship at Saregama India Ltd., where he led strategic partnerships and brand alliances. At Condé Nast India, he developed revenue models and expanded digital monetisation across premium media platforms.
His earlier roles include Monetisation Manager for Dice Media at Pocket Aces and Region Head for West and South at ELLE India. At ELLE India, he oversaw digital, print, brand solutions and experiential initiatives.
Bhatia has also worked with Times Internet, Forbes India, Naukri.com and Hindustan Times. His experience across media, marketing and digital businesses will support his new responsibilities at IVS Group.
His appointment brings marketing leadership and fashion business expansion under one role, with a focus on developing The BT Club and NotreDeim in the Indian market.
