Cloud-Based ERP Streamlines Inventory, Orders, and Sales for Digital-First Businesses
Mumbai: Kladana, a leading provider of cloud ERP software for small and medium-sized enterprises (SMEs), has unveiled a powerful suite of ERP solutions specifically designed to support the growth of e-commerce and direct-to-consumer (D2C) brands. This new offering is tailored to meet the demands of digital-first businesses operating across multiple platforms and marketplaces, enabling them to manage inventory, streamline order fulfillment, and integrate manufacturing and sales processes under one unified platform.
As India’s D2C market continues to accelerate—with projections estimating its value at $61.3 billion by FY27 (Sorin Investments)—Kladana’s smart ERP platform empowers brands to scale efficiently in a competitive environment. With capabilities that allow real-time tracking across warehouses, production facilities, and online stores, businesses can gain complete control over their operations. The platform also delivers advanced analytics to monitor performance, identify top-performing products, and forecast demand with greater accuracy.
The ERP also facilitates seamless order processing for both B2B and B2C channels, while enabling timely stock replenishment and integrated manufacturing workflows. E-commerce sellers can now fulfill website orders, manage production, and generate invoices using a single software platform. With the added ability to share product catalogues and pricing directly with clients, businesses can drive sales even without a dedicated e-commerce website or third-party marketplace.
Kladana’s new ERP modules also support integration with major platforms including Shopify, WooCommerce, Ecwid, and Magento, along with delivery, accounting, and CRM tools. This connectivity provides a comprehensive ecosystem for e-commerce and D2C brands to automate and scale their operations efficiently.
Speaking about the launch, Mrs. Aleksandra Malhotra, Director of Kladana in India, said, “E-commerce and D2C businesses operate across multiple sales channels, including domestic and international marketplaces, websites, and apps. As brands grow, they often struggle with accurate sales, order, and stock management. Our cloud ERP simplifies these complexities, allowing founders to focus on growth. Marketplace sellers, in particular, can scale effortlessly with omnichannel automation. By unifying inventory, production, and sales, we give businesses full control over their operations.”
With this latest innovation, Kladana continues to strengthen its position as a trusted ERP provider in the SME segment, enabling companies to navigate the evolving digital landscape with agility and confidence.
About Kladana
Kladana is a global leader in cloud-based ERP software solutions designed for small and mid-sized manufacturing and wholesale businesses. Founded in 2007 and headquartered in Moscow, Kladana serves over 3 million registered users across Russia, Central Asia, Eastern Europe, and India. The company operates in more than 10 countries, with a team of over 350 professionals across offices in Russia, Kazakhstan, Uzbekistan, and India.
Kladana’s ERP platform helps businesses manage their complete operations, including inventory, production, purchasing, financials, and sales. Its seamless integrations with e-commerce platforms, accounting tools, and CRMs offer a scalable solution with a pay-as-you-go model, making it a preferred choice for modern, growth-driven SMEs.
