Now in the process of rolling out Babies “R” Us shop-in-shops in 200 of its stores, Kohl’s has extended the collaboration into the digital arena.
Kohl’s is counting on five initiatives, including the co-branding relationship, to generate an additional $2 billion in sales over the course of time.
The Babies “R” Us at Kohl’s Baby Registry was introduced this week by the business. The registry, which is accessible on Kohls.com and the Kohl’s app, lets customers choose from a large selection of baby brands in the BRU assortment in addition to items from Kohl’s larger range.
Items bought through the register can be picked up in-store, mailed to the person who created the baby registry, or shipped to a preferred home address. Additionally, when a customer shows a special QR code at the register, they can tick items off a Baby Registry while making in-store purchases.
Early in August, Kohl’s started to open Babies “R” Us stores inside its stores. The stores are between 750 and 2,500 square feet in size and offer things for babies, children, bathing, furnishings, feeding, and safety.
