Kornit Digital Ltd., a global leader in sustainable, on-demand digital textile production, has introduced its latest innovation, Atlas MATRIX, at Konnections 2026 in Hollywood, Florida. The new system marks a significant step forward in redefining apparel manufacturing for the on-demand era.
Atlas MATRIX is designed as a fully integrated digital production solution that enables seamless printing across cotton, polyester, and blended fabrics without compromising on quality, durability, or efficiency. The system allows manufacturers to produce exactly what is needed, when it is needed, while maintaining high retail standards.
At the core of this innovation is Kornit’s proprietary Karbon Shield technology, a breakthrough solution that prevents dye migration, particularly on complex fabrics such as deep-dyed and sublimated polyester. This enables consistent, vibrant, and durable print results in a simplified single-step process, eliminating the need for complex setups and manual intervention while preserving a soft fabric feel.
The system also supports both direct printing and transfer-on-film processes, ensuring consistency across different decoration methods. This flexibility expands design possibilities and opens new opportunities across multiple product categories. Additionally, Atlas MATRIX offers enhanced creative capabilities through specialized configurations tailored for performance wear and fashion applications.
“For years, the industry has been constrained by trade-offs, but that is finally changing,” said Ronen Samuel, Chief Executive Officer of Kornit Digital. “Screen printing can deliver strong results on polyester, but requires long setup times, multiple process steps, and additional costs to control dye migration and maintain consistency. Digital solutions, including earlier generations such as Atlas MAX POLY, did meaningfully expand the boundaries of what’s possible, yet performance on polyester depended on fabric type, process tuning, and operational complexity. Atlas MATRIX removes these limitations entirely, opens a massive market opportunity, and firmly positions digital as the new standard for apparel production.”
Atlas MATRIX directly targets a significant segment of the apparel printing industry, particularly short- and mid-run production. With the global screen-printing market estimated at around 14 billion impressions annually—nearly 6 billion of which fall under runs of fewer than 1,000 units—the need for agile, flexible, and efficient solutions is growing rapidly. Approximately 30% of this segment involves polyester and blended fabrics, commonly used in high-demand categories such as sportswear and athleisure.
By enabling seamless production across multiple fabric types within a single system, Atlas MATRIX allows manufacturers to streamline operations, reduce production complexity, and explore new revenue streams.
The system is scheduled for customer delivery starting early May 2026, including upgrade options for existing Atlas systems such as Atlas MAX PLUS and Atlas MAX POLY. Customers can begin placing orders immediately.
Following its debut at Konnections 2026, Kornit Digital will also showcase Atlas MATRIX through live demonstrations at major global events, including the FESPA Global Print Expo in Barcelona from May 19–22, 2026.
