Laufey Stars in Everlane’s Fall 2025 ‘Everland’ Campaign

Everlane has unveiled its Fall 2025 campaign, Laufey in Everland, featuring GRAMMY Award-winning artist Laufey as the face of the brand’s first-ever talent-led initiative. This marks a bold creative shift for Everlane, blending clean luxury with storytelling.

Alfred Chang, CEO of Everlane, commented: “Partnering with Laufey for our first talent-led campaign is a natural extension of who we are as a brand. Her artistry, global presence, and personal story align seamlessly with our values of timeless design, individuality, and cultural relevance. Laufey’s effortless style is distinctly Everlane, and through Laufey in Everland, she offers a fresh, personal perspective on the future of Clean Luxury. Better For You.”

The cinematic campaign takes audiences on a surreal journey, with Laufey moving from her real-world home into a miniature city inspired by Everlane’s ethos of timeless style, individuality, and sustainability. Within this imaginative dreamscape, Laufey showcases key pieces from the Fall 2025 collection – from the short navy trench with leather T-strap shoes to a silky champagne dress she envisions wearing on stage.

Laufey expressed her excitement: “I’ve been a fan of Everlane for years, so it’s an honor to be the face of their first talent-led campaign. It means a lot to have my work and face represent this new era for Everlane, one rooted in longevity and quality above all. The short navy trench with t-strap leather shoes immediately felt like a Laufey song in an outfit, while the silky champagne dress is one I could see myself wearing onstage, perhaps paired with a bow!”

Throughout the campaign, she highlights standout Everlane pieces like the Air Alpaca™ Cardigan, Cashmere Handkerchief, Blazer in Tailor Twill, and Slip Skirt in Silk Charmeuse, all reflecting the brand’s pillars of accessibility, quality craftsmanship, and thoughtful materials.

In continuation of this partnership, Everlane and Laufey are also introducing a capsule collection to benefit The Laufey Foundation. Launching September 30, 2025, the limited-edition line will feature a Crop Zip Hoody, Cropped Crew Fleece, Wide Leg Sweatpant, and Pocket Tee, each embroidered with “Laufey <3 Everlane” in Laufey’s handwriting. Available in select stores and online, the collection further cements this collaboration as a milestone in Everlane’s journey into cultural relevance and clean luxury.