Laura Ashley, the beloved British heritage lifestyle brand, is entering the custom window treatment market through a new direct licensing partnership with SelectBlinds.
This collaboration, finalized by brand owner Marquee Brands, grants SelectBlinds the rights to design, manufacture, and sell a collection of bespoke Laura Ashley window coverings. Available across the U.S. and Canada starting April 1, the collection offers handcrafted, made-to-measure products including Roman shades, light-filtering and room-darkening roller shades, and elegant drapery.
The 192-piece debut range features 48 classic Laura Ashley prints — a mix of timeless florals and sophisticated geometric patterns that reflect the brand’s legacy of over 70 years. Combining aesthetic charm with practical function, the collection includes cordless and motorized options for Roman and roller shades, along with user-friendly no-drill installation choices. Motorized upgrades are also available for drapery.
Starting at $199.99 for roller shades and $222.99 for window panels, the line brings a refined yet accessible luxury to homes. SelectBlinds’ merchandising lead, Ashley Damico, called the partnership a seamless blend of craftsmanship and Laura Ashley’s timeless design appeal. Marquee Brands’ CMO Natasha Fishman added that the new window coverings embody the brand’s signature elegance and will enhance any space with classic British charm.
