The home furnishings company Laura Ashley and Envogue, a wholesaler, distributor, and design house of home textiles and décor goods, have inked an exclusive contract.
The company will be in charge of designing, producing, and distributing Laura Ashley Home Products, such as tote bags, decorative pillows, aprons, and kitchen linens, throughout North America.
The CEO of Envogue, Nidhi Jain, stated, “We are excited to combine our knowledge of the home market with Laura Ashley’s iconography.” “We are thrilled to realize Laura Ashley’s classic elegance and faultless styles.”
The new designs, which blend Envogue’s creative ability and knowledge of home décor with Laura Ashley’s signature floral prints, will encapsulate the brand’s romantic appeal and English country style.
The president of Laura Ashley, Carolyn D’Angelo, stated, “We are excited to bring our iconic floral prints to the North American market through this exclusive licensing agreement.” “Laura Ashley’s classic English country style combined with Envogue’s design and distribution know-how will undoubtedly create a stunning line of home goods that consumers will adore.”
According to D’Angelo, the company’s collaboration with Envogue is a logical next step for both businesses, giving customers access to a broader selection of home textiles that perfectly capture Laura Ashley’s distinctive style. It’s also an exciting chance to broaden the brand’s appeal and introduce more people to its adored designs.
The initial collection, which ranges in price from about $20 to $50, will be available this autumn. The Laura Ashley collection from Envogue will make its formal debut at the New York Home Fashions Market later this month.
