Luxury sleep products brand DreamFit is elevating its accessories packaging with rich colors, stylish fonts, and wellness-focused messaging to better reflect its high-end sleep offerings.
This update follows the launch of DreamFit’s first mattress collection, the Grounding Collection, creating a cohesive, premium look across its entire lineup.
A Packaging Makeover for a Luxury Experience
According to Chealen Martin, President of DreamFit, the brand’s previous packaging didn’t fully convey the luxurious feel of its sheets and mattress protectors.
DreamFit introduced its first mattress collection this year.
“DreamFit is a luxury brand, and when consumers touch and feel our products, they immediately recognize their premium quality. However, that wasn’t their first impression when seeing our packaging on store shelves,” said Martin.
To bridge this gap, DreamFit has introduced a sophisticated new packaging design that aligns with the brand’s health, wellness, and beauty ethos.
Luxury, Wellness & Beauty—Now in the Packaging
Understanding the power of visual appeal in retail, DreamFit has embraced:
✔ A New Tagline – “The luxury of rest.”
✔ Wellness Messaging – “Sleep like your health depends on it.”
✔ A Refined Color Palette – Featuring trending Pantone shades like Soft Chambray, China Blue, and Naval Academy.
“Our new packaging signals to shoppers that they are investing in something beautiful,” Martin added. “People spend hundreds at Sephora on beauty and skincare, yet hesitate at a $300 luxury sheet set. Our goal is to reinforce that good sleep is just as essential for health and beauty.”
By integrating elegant design and wellness-driven messaging, DreamFit aims to redefine luxury sleep accessories and create a stronger connection with consumers.
