- The goal is to increase this figure by 50%, from 5000 to 10,000, in the next three years.
- The Autumn-Winter 2024 collection from “myTrident” was launched with the theme “Home Coming.”
Gathering at a five-day mega store gathering
Today at Andaz, Aerocity, New Delhi, myTrident, the main domestic home furnishing brand of Trident Group, debuted its Fall-Winter ’24 collection. The five-day Associate meet was opened by Dr. Rajinder Gupta, Chairman Emeritus of Trident Group, who spoke to over 1500 retailers about the engaging theme of “Home Coming.”
By improving its position in existing markets and growing its retail presence, myTrident hopes to double its sales to INR 1000 crores or more within the next three years. This is a substantial development trajectory for the company. The brand’s growth goal is to become more visible offline and online in Tier 2 and 2 cities as well as large metropolises, while also fortifying its position in fast commerce.
“In the upcoming months, we want to achieve a notable development trajectory, concentrating on expanding into untapped markets and fortifying our position in already established ones. “Ghar ghar mein myTrident” is our mission statement, and we aim to fully implement it throughout India by making myTrident goods accessible at all retail locations. Neha Gupta Bector, Chairperson of myTrident, stated, “We aim to grow at a rate of 40%, doubling our revenues and increasing our market share.”
“By doubling our retail touchpoints, we hope to make myTrident products accessible to a wider audience,” said Rajneesh Bhatia, CEO of myTrident. Our primary goal for this year is to increase our presence in large-format retailers, with a particular emphasis on speedy commerce. Increasing our online and offline presence is our plan. Our goal is to increase the number of stores carrying our products from the current 5,000 to 10,000 in the next three years.
The retailers in attendance were enthralled with the new collections on exhibit at the event. In order to inspire and elevate any area, the new Fall/Winter 2024 collection features collections such as Earth Lover, Sanskriti, Road to Jaipur, and Festive.
MyTrident is a prominent home furnishing company that serves the home and HORECA segments in India, having been established in 2014.