myTrident, the flagship home décor brand from the Trident Group, has launched its new festive campaign through an innovative 3D out-of-home (OOH) activation featuring brand ambassador Kareena Kapoor Khan. The striking billboards are live across 15 major Indian cities including Delhi, Mumbai, Bengaluru, Bhopal, Ludhiana, and Amritsar.
The campaign combines Kareena Kapoor Khan’s star appeal with high-impact 3D displays, showcasing myTrident’s signature collections and creative design expertise. Large-format billboards, such as the installation at NH8 Ambience Mall in Gurgaon, highlight the brand’s commitment to style, quality, and everyday luxury. With bold creativity and immersive storytelling, the campaign positions myTrident as the go-to choice for festive home décor.
By strategically placing these 3D creatives in high-footfall urban hubs, myTrident is connecting with millions of consumers during the festive shopping peak. Covering both metro and Tier-1 markets, the rollout ensures maximum brand visibility and engagement.
Rajneesh Bhatia, CEO, myTrident, stated: “Festive seasons in India are moments of celebration and decision-making around home upgrades. Our 3D OOH campaign with Kareena Kapoor Khan is a strategic investment in visibility. By placing myTrident at high-footfall touchpoints, we are driving top-of-mind recall and strengthening long-term brand equity, while inspiring consumers to reimagine their homes with elegance and comfort.”
This initiative forms part of myTrident’s 360-degree festive campaign, spanning digital, television, and print, designed to amplify brand recall and deepen consumer engagement ahead of the festive season)
