Celebrity home storytelling format combines creator-led content with interior design narratives
Nesterra has reported more than 100 million cumulative views for its creator-led content series “At Home,” a celebrity home storytelling format focused on personal living spaces and interior expression.
Presented by Nesterra and hosted by Nayandeep Rakshit, the series explores how homes reflect personality, memories and lifestyle preferences, moving beyond conventional décor-focused home tours.
Nesterra, a home furnishings brand from Sutlej Textiles and Industries Ltd., stated that the series is part of its broader content-led marketing strategy aimed at building consumer engagement through creator collaborations and storytelling.
Season 1 of “At Home” features television and digital personalities including Ashnoor Kaur, Abhishekh Malhan, Dr. Jai Madaan, Ram Kapoor, Gautami Kapoor, Jasmin Bhasin, Debina Bonnerjee, Gurmeet Choudhary, Remo D’Souza and Lizelle D’Souza.
According to the company, the homes featured in the series are connected with Nesterra’s product collections through contextual design references. The brand stated that interiors shown in the episodes align with collections such as Silken Roots, Curtain Bible and Urban Hides.
Nesterra reported that the series has generated strong engagement across long-form and short-form content formats. Collaborative Instagram reels featuring Ashnoor Kaur recorded 14.4 million, 2.5 million and 1.6 million views respectively, while content featuring Remo D’Souza crossed 1.4 million views and Jasmin Bhasin’s reel exceeded 2.1 million views.
Speaking about the experience, Ashnoor Kaur said:
“I’m usually quite selective about sharing my home, but ‘At Home’ felt incredibly natural and comfortable. It never felt like a shoot, more like a genuine moment with friends. The response has been overwhelming, especially because it’s a space that’s very personal to me.”
Nayandeep Rakshit added:
“The first season of At Home with Nesterra has truly been my most fulfilling experience so far. Nesterra is a brand with a voice and a heart, and that reflects in every aspect of this show. The love we’ve received across platforms has been incredible.”
Smita Joshi said:
“At Nesterra, we see content as a strategic lever to build deeper consumer relevance, not just visibility. ‘At Home’ allowed us to move beyond product showcase to storytelling that reflects real consumer aspirations and identities. The scale of engagement we’ve seen validates our belief that design today is as much about emotional connection as it is about aesthetics.”
The company stated that the series integrates products and brand interactions within the narrative format instead of using conventional promotional placements.
