Mumbai, October 15, 2024: In order to improve customer experience and provide a greater selection of goods and services, Pepperfry, India’s top e-commerce furniture and home décor company, and Infra.Market, one of India’s top building materials companies with its own brand IVAS, have formed a strategic alliance. A one-stop shop for all household necessities will be established by Pepperfry’s presence in Infra.Market stores and the availability of IVAS in Pepperfry stores.
Customers will have convenient access to a variety of goods and services under one roof, including building supplies, renovation services, furniture, beds, and home décor.
Infra.Market and Pepperfry will collaborate to introduce Pepperfry Store-in-Store (SIS) formats in Infra.Market locations in several cities, including Bengaluru, Hyderabad, Pune, Kolhapur, Sangli, Aurangabad, Alibaug, Panvel, Nagpur, and Nashik, beginning in October. IVASS also intends to power Pepperfry’s modular furniture division in the company’s current locations in Mumbai, Pune, Baroda, Ahmedabad, Chandigarh, and Kolkata. When combined, they will provide a carefully chosen assortment from several businesses, enabling customers to purchase with ease and efficiently plan and visualize their projects in one handy location.
In the upcoming three months, IVAS intends to increase its presence in Pepperfry locations while Pepperfry hopes to reach more than 20 SIS formats within Infra.Market stores.
“This partnership with Infra.Market and IVAS, reiterates our mission to deliver a comprehensive and seamless home solutions experience to our customers,” stated Ashish Shah, co-founder and CEO of Pepperfry. Through this partnership, we can take advantage of each other’s vast store networks and supply chain infrastructure to improve our offerings and give our clients a one-stop shop for all of their home needs, including furniture, mattresses, electricals, paints, sanitaryware, tiles, and custom modular furniture, all under one roof.
Through a distinctive omnichannel experience, customers in these cities will now have access to hundreds of product categories and 1,000 brands.
The partnership intends to satisfy the increasing need for all-inclusive home and building material solutions by adding specific sections in
With the help of Infra.Market, IVAS is transforming the home building and remodeling industry by providing a wide range of products, such as slabs, tiles, quartz, sanitaryware, and bathroom fixtures.
laminates, designer hardware, appliances, fans, lighting, and modular kitchens and wardrobes.
Co-Founder of Infra.Market Aaditya Sharda continued, “Our collaboration with Pepperfry represents a
important step in our mission to make house construction easier by providing clients with unmatched
access to a variety of needs-based solutions. “At IVAS, we understand that,” he continued.
Homemakers put a lot of effort into designing cozy environments. Our partnership with Pepperfry
improves this effort by skillfully fusing elegant décor with premium building materials.
choices. By working together, we are bridging the gap and meeting the various needs of Indian householders.
building and furnishing, eventually turning homes into the homes of dreams.
Concerning Pepperfry
Established in 2012 by Ambareesh Murty and Ashish Shah, Pepperfry has revolutionized India’s furniture and
home goods industry. As the nation’s largest omnichannel marketplace, Pepperfry has empowered thousands
of regional, national, and MSME brands, providing them with a platform to reach customers across more than
300 cities. With a robust in-house supply chain, Pepperfry ensures a seamless, end-to-end customer
experience. The company boasts of a curated e-commerce platform complemented by 150+ offline studios in
100+ cities and bespoke Assisted Buying services. By continually innovating and setting new standards in the
industry, Pepperfry has not only redefined how India shops for furniture and home decor but also significantly
impacted the market dynamics and consumer expectations.
Concerning Infra.Market:
Infra.Market, India’s top construction materials firm, was founded in 2016. With the support of strategic investments in businesses like RDC Concrete and Shalimar Paints, as well as retail touchpoints, flagship stores, warehouses, and manufacturing facilities, Infra.Market is incorporating technology across the value chain of the construction sector to improve operational effectiveness. Concrete, aggregates, fly ash, AAC blocks, steel, pipes and fittings, MDF, plywood, laminates, tiles, bathroom fixtures and sanitaryware, fans, lights, appliances, modular kitchens, designer hardware, and paints are just a few of the product categories it offers with ease.
