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Pepperfry enters the market for luxury furniture and home décor

Published: October 21, 2024
Author: HFVC

An important turning point in the history of Pepperfry, India’s top online marketplace for furniture and home décor, is the company’s entry into the luxury furniture and home décor industry. This introduction demonstrates the brand’s dedication to meeting the changing demands of its affluent clientele, who are looking for upscale, distinctive furniture and home décor solutions.

The first Indian marketplace to sell luxury furniture is Pepperfry, the country’s leading furniture, mattress, and home décor brand. Over 650 excellent pieces of furniture, carefully chosen from over 25 well-known brands, including Freedom Tree, Orange Tree, Objectry, Opaque Studio, homestolife, and Ziba Homes, are included in the new luxury furniture area. More than a thousand exquisitely designed items from more than 30 well-known companies, including Jaipur Rugs, Noritake, Ellementry, Opaque Studio, La Rochere, Maspar, India Circus by Krsnaa Mehta, Stello, Kapoor Lampshades, FIG Living, Oorja, and more, are available in the luxury home décor section. From striking couches and dining sets to sophisticated carpets and lamps and lights, this carefully chosen collection offers a wide range of furniture and home décor items that are painstakingly made using the best materials and designs.

“Our leadership in the furniture, mattress, and home décor segment has always been fueled by innovation and a deep understanding of our customers’ evolving needs,” stated Hussaine Kesury, Chief Business Officer at Pepperfry. The desire for high-end furniture and home décor has clearly increased, according to recent consumer data, as more people look for opulent, superior solutions for their homes. Prominent companies have responded to this demand, highlighting the necessity of a luxury market. It was a logical step for us to enter this market given our extensive omnichannel presence in more than 150 locations and 100 cities. We are thrilled to provide a carefully chosen range of high-end furniture and home accents to discriminating clients, solidifying Pepperfry’s standing as the go-to place for all home furnishings requirements.

By incorporating a number of high-end and luxury goods, Pepperfry plans to improve its products in the upcoming quarter and greatly increase their visibility throughout the brand’s omnichannel platform. The company intends to launch more than 5,000 carefully chosen, exclusive, and designer products from both domestic and foreign brands in the furniture and home décor area, in response to the growing consumer demand for luxury goods across all categories. This calculated growth demonstrates Pepperfry’s dedication to providing outstanding quality and selection, making it the preferred location for discriminating clients looking for upscale home experiences.

Consumers can visit https://www.pepperfry.com/category/luxury-brand.html to view the luxury furniture collection.

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