Pepperfry, India’s leading e-commerce platform for furniture and home goods, has released its much-anticipated Home Report Card ‘Rewind 2024’, offering insights into evolving consumer preferences and emerging home design trends. The report highlights a growing inclination towards personalized, aesthetic, and space-efficient solutions, reshaping the way Indians approach home decor and furnishings.
Top Home Design Trends of 2024
Based on data from January to December 2024, the report identifies multi-functional furniture, aesthetic home makeovers, and space-saving solutions as key drivers of consumer demand. Trending products include:
- Wall décor, sofa throws, and abstract carpets – Enhancing home aesthetics
- Matte finish serveware – Elevating dining experiences
- Hydraulic beds and folding dining tables – Optimizing space utilization
These trends reflect a consumer shift towards maximizing home space while maintaining a stylish and functional environment.
Industry Insights from Pepperfry Leadership
Ashish Shah, CEO of Pepperfry, shared: “The Home Report Card ‘Rewind 2024’ captures India’s evolving home shopping behaviors. The growing demand for multi-functional furniture and smart design showcases how consumers are reimagining their living spaces. As a brand, we remain committed to innovation, enhancing customer experiences, and responding to these dynamic market trends.”
Non-Metro Cities Driving Growth
The report highlights the increasing influence of non-metro cities, which accounted for over 40% of new customer acquisitions in 2024. Key cities witnessing a surge in demand include Goa, Nagpur, Kochi, Vadodara, Bhopal, and Lucknow. To cater to this demand, Pepperfry is expanding its footprint with new store openings, enhanced omnichannel services, and faster last-mile delivery solutions.
Growing Demand for Home Décor & Smart Furniture
With more consumers focusing on home organization and interior styling, home décor, furnishings, and kitchen accessories have become priority categories. Sustainable and smart furniture has also seen significant traction, with:
- Kerala and Himachal Pradesh leading in bamboo furniture and upcycled décor
- Mumbai witnessing a 35% increase in space-efficient furniture such as sofa cum beds
- Diwali season driving a 150% surge in lighting and décor purchases
Interestingly, Ahmedabad recorded 20% more barware sales than Goa, showcasing evolving consumer preferences beyond traditional norms.
Pepperfry’s Omnichannel Strategy: Blending Digital & Physical Retail
Pepperfry’s omnichannel approach continues to drive success, offering customers a seamless blend of online convenience and offline consultation. With 135+ stores across 80+ cities, the company is witnessing a 70%+ footfall-to-purchase conversion rate, underlining the significance of its Assisted Buying services, launched in 2024.
Notably, in-store orders have proven to be three times more valuable than online purchases, reinforcing the importance of personalized shopping experiences.
Looking Ahead: Future of Home Shopping in India
With over 1 lakh listings, 1,000+ brands, and a robust omnichannel presence, Pepperfry remains at the forefront of the furniture and home goods industry. As India’s #1 destination for home shopping, the brand is dedicated to anticipating and shaping the next wave of home design trends in 2025 and beyond.
About Pepperfry
Founded in 2012 by Ambareesh Murty and Ashish Shah, Pepperfry has revolutionized India’s furniture and home goods market. As the country’s largest omnichannel marketplace, Pepperfry empowers regional, national, and MSME brands, enabling them to reach customers across 300+ cities. With a strong supply chain, online marketplace, and 135+ offline studios, Pepperfry continues to redefine furniture shopping in India.
For more details, visit: www.pepperfry.com
