Industry Update

Residential Sales Rise as Buyers Prefer Premium Housing

Published: November 6, 2026
Author: HFT

India’s residential real estate market is seeing strong demand for premium homes in 2026. Buyers are showing greater interest in properties priced above ₹1 crore. The ₹1.5–3 crore segment is also gaining traction, supported by rising incomes and changing homebuyer preferences.

Suresh H. A., Managing Director of Bengaluru-based Sanjeevini Group, said Bengaluru remains one of India’s top-performing property markets. He noted that high-earning professionals are increasingly investing in premium homes.

According to him, buyers now look beyond standard living spaces. They prefer properties that offer better lifestyles, long-term value and capital protection. Although new launches have slowed in some segments, property sales continue to show good momentum. Prices have also recorded growth, reflecting strong end-user demand.

Lalit Parihar, Managing Director of Gujarat-based Aaiji Group, also highlighted the growth in residential property sales during January–September 2026. He noted that homes priced above ₹1 crore accounted for nearly 72% of total sales.

The ₹1.5–3 crore category has also attracted more buyers. Many homebuyers are choosing larger homes in better locations. Rising incomes and confidence in residential real estate are supporting this trend.

Demand remains strong in major markets such as Bengaluru, Mumbai and Pune. Developers are also increasing launches in selected cities to meet changing buyer preferences.

However, future market growth will depend on a balance between premium housing supply and affordability. Developers will also need to focus on genuine end-user demand.

Overall, the growing preference for premium homes highlights a shift in India’s residential real estate market. Buyers are placing greater importance on location, quality, lifestyle and long-term property value.

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