Hyderabad, December 2024: As a leader in kitchen appliances, Prestige is pleased to commemorate 75 years of its recognizable brand. Prestige’s position as a household name and an industry leader has been cemented by the breakthrough items that have revolutionized the way homemakers cook across the country.
Since its modest origins, Prestige has developed into a market leader in a number of areas, such as gas stoves, induction cooktops, pressure cookers, rice cookers, and breakfast appliances. The brand sells items in the cookware area, including fry pans, kadhais, grill pans, idli cookers, dosa and roti tawas, and casseroles. Prestige has improved the lives of its customers by providing a wide variety of kitchen necessities and creative solutions. The brand is currently the industry leader in products like mixer grinders and the Tri-ply line of cookware and cookers. As the only manufacturer in the world with completely automated operations for the production of pressure cookers, this extraordinary journey demonstrates the company’s dedication to quality and innovation.
Numerous distinguished honors have been given to TTK Prestige, demonstrating its expertise and inventiveness in a range of fields. Superbrands India Media Private Limited’s designation as a Superbrand 2024 for 18 years in a row tops the list of honors. Additionally, TRA’s Brand Trust Report has recognized the brand with the 2024 India’s Most Desired Pressure Cooker Brand Award and the 2024 India’s Most Trusted Pressure Cooker Brand Award. Other noteworthy honors include the E4M Marketing Awards South’s New Product Launch – Consumer Durables campaign for the Induction Cooktop with Whistle Counter and the CommuniCon Awards 2024’s Best Use of PR for Crisis Management (Design Infringement). In addition to its accomplishments, TTK Prestige has received recognition as an Evergreen Brand and as a Top 50 Brand.
Prestige has been at the forefront of the pressure cooker industry’s evolution, developing a number of ground-breaking technologies that have improved customer satisfaction and changed the way people cook. Beginning with their aluminum pressure cookers with outer lids in 1959, the company went worldwide in 1974 and, in 1982, unveiled the revolutionary gasket release mechanism for increased safety. Prestige introduced non-stick cookware for convenience and health reasons in 1993, the same year that its stainless steel pressure cookers set new durability records.
Prestige launched its potent mixer grinders in 2002 to meet a variety of culinary requirements. The cooking experience was considerably improved by 2005 with the introduction of the inner lid Handi Pressure Cookers. Prestige became a complete kitchen solutions business in 2007 and introduced distinctive induction cooktops made especially for Indian cuisine in 2009. With its elegant form and cutting-edge technology, the Svachh range, which debuted in 2019, considerably improved safety and hygiene.
In 2017, Judge by Prestige offered competitively priced, high-quality kitchen solutions to consumers who were looking for value. Modern kitchen technologies, such as the Svachh line of gas stoves with cleaner operation and the Induction Cooktop with cooker whistle-counting capabilities for increased accuracy, have also been pioneered by Prestige. The Safe Sense technology in chimneys further prioritized efficiency and safety by giving consumers access to advanced heat detecting and automatic shutdown functions. The Tri-ply Svachh Flip-On pressure cooker, which Prestige introduced in 2023, has a deep, spill-control top that makes cooking mess-free and cleaning simpler. With its groundbreaking 75% thermal efficiency, the newly released Efficia Gas Stove outperforms conventional stoves in terms of performance and sets new benchmarks for sustainability and energy savings. The company’s inventions continue to meet a wide range of consumer needs by introducing high-tech, user-friendly solutions into kitchens all around the world.
Prestige has five cutting-edge manufacturing facilities, more than 60,000 retail locations, and a robust online presence that allows it to reach customers nationwide. More than 700 company-owned Prestige Xclusive outlets in more than 305 cities across 28 states make up its exclusive offline presence. Prestige is a well-known brand that keeps growing both in India and internationally by making sure that everyone can afford its reliable products, which are made to satisfy all kitchen needs. The company is still dedicated to innovation, providing smart cooking systems and energy-efficient appliances that improve user safety and convenience and strengthen its relationship with its devoted clientele.
“We’ve been an integral part of countless families and homes for generations, adding value to their lives with innovative kitchen solutions for 75 years,” stated Venkatesh Vijayaraghavan, MD & CEO of TTK Prestige, in reflection of this historic occasion. With our kitchen appliances and pressure cooker, we have consistently pushed the limits of innovation, bringing ground-breaking features and establishing benchmarks for the sector. Our four guiding principles—safety, health, convenience, and aesthetics—have not changed over the years. We have grown into a well-known brand today, leading the way into the future and looking forward to the changes that lie ahead. Our goal has been to understand Indian homemakers and meet all of their needs for the past 75 years, but we are still young and have a lot more hearts and homes to win. Cheers to the next phase of our adventure.
As “Prestige” celebrates 75 years of excellence, the company is eager to carry out its innovative purpose and meet the needs of Indian and international households.
About TTK Prestige http://www.ttkprestige.com
The TTK Group includes TTK Prestige Limited as a member. TTK Prestige, which serves the needs of homemakers nationwide, has grown to become India’s largest kitchen appliance firm over the previous 60 years. Prestige is the brand of choice in millions of households because every Prestige product is based on the principles of safety, innovation, durability, and confidence. Horwood Homewares, situated in the UK, was purchased by TTK Prestige in April 2016, and in August 2017, the Judge brand was introduced in India.
