The emerging home care company Preston Lane has partnered with Centric Brands in a long-term strategic alliance that will provide operational strength for the company’s upcoming phase.
During the pandemic, lifestyle expert Preston Konrad and branding guru Lisa Manice founded Preston Lane, which debuted over the summer and offers high-end home goods at Nordstrom and on its own website.
The product range, which includes lifestyle items, home decor, and necessities, strives for “refined, down-to-earth elegance.”
The items include scented candles that start at $29 and Italian-made dish soaps, hand washes, hand creams, and all-purpose cleaners that cost $19.
More is coming, as presents and home items will be released early in the upcoming year, followed by pet supplies.
As a licensee for over 100 brands, including Coach, Michael Kors, and Tommy Hilfiger, Centric will employ its operational know-how to support Preston Lane’s growth.
“We will handle the sourcing and logistics, and everything will be kept in our showroom,” Jarrod Kahn, Centric’s group president of accessories, stated.
However, Konrad and Manice are the brand’s natural flow.
“It encompasses their brand, their vision, and every product they are creating,” Kahn stated. “We enjoy collaborating with gifted individuals who have a distinct vision.”
Building and nurturing new brands has become a standard practice at Centric, which has also aided in the expansion of jewelry designer Jennifer Fisher and fashion company Favorite Daughter, owned by Sara and Erin Foster.
Preston Lane’s turn now.
Konrad remarked, “It’s the ideal balance of creativity and capability.” “This partnership with Centric is exciting because it combines our creativity—the journey, the founder story, the brand, and the storytelling—with Centric’s amazing capability engine.”
After honing his style skills at Ralph Lauren, Konrad worked for two decades in the fashion industry, first as global director of creative services at Belstaff and later as style director at American Eagle.
His goal with Preston Lane is to “democratize style for the everyday household and the everyday person” while producing “luxury level products.”
Konrad, who is also a TV personality, has developed momentum for the company by chronicling its journey with his social media fans, who soon will be able to experience it in its own IRL retail space with a pop-up at Hudson Yards in New York.
Black Friday marks the start of the two-month run of the space.
“We’re really excited to introduce ourselves brick-and-mortar there, especially considering the incredible amount of foot traffic they receive during the holidays and the kind of retailers we are sitting alongside,” Konrad stated.
Preston Lane’s online reach is likewise expanding.
Since we already have such a large selection of home care products that offer people this luxury-level experience, whether they’re cleaning up after a meal, washing the dishes, or getting ready for a girls’ night at their house with a candle, Konrad said, “We are launching on Amazon shortly, which is really exciting for us.” “When it comes to expanding that experience to more households, Amazon is a no-brainer for us.”
Manice, who has collaborated with private equity firms, Kim Kardashian, Lenny Kravitz, Kylie Jenner, and other celebrities, claimed that she and Preston have worked behind the scenes at numerous other enterprises before choosing to go public in 2020.
“Our goal is to improve the world and leave it in a better state,” Manice stated.
“This partnership has been a lot of fun,” she remarked. “We imagine: ‘Where can we see these products? Where in the market should they be? Which stores? Which distribution points?
According to her, the business is headed toward becoming “the next lifestyle brand for today and tomorrow’s generation” and has access to the runway and a global platform through Centric.
