Brand expands lifestyle portfolio with premium, design-led travel accessories
Rare Rabbit, under The House of Rare, has announced its entry into the travel gear segment through a strategic partnership with Escape Plan.
The collaboration marks the brand’s first structured move into travel gear, positioning luggage and travel accessories as a lifestyle extension of fashion rather than a purely functional product category.
According to the company, the partnership aims to combine Rare Rabbit’s fashion design identity with Escape Plan’s focus on travel accessories, creating a premium segment within India’s growing travel gear market.
Manish Poddar said:
“Rare has always had a distinct point of view on design, craftsmanship and what premium should truly feel like. Our consumer has evolved with us, and their sense of style extends far beyond the wardrobe — it travels with them. Through our partnership with Escape Plan, we are bringing the Rare design philosophy into a new category, with the same creative rigor, attention to detail and long-term vision that have shaped our brand. This is a natural extension of our lifestyle universe, where every touchpoint reflects the individuality and aspirations of our consumer.”
Abhinav Pathak said:
“Travel is becoming more frequent, more aspirational and more lifestyle driven. Yet the travel gear category has remained functional. We see a clear opportunity to build a premium segment where design, durability and identity come together. Partnering with Rare Rabbit allows us to accelerate that vision with a brand that understands premium consumers deeply. Together, we are positioning Indian luxury travel as a category that can stand independently, both commercially and culturally.”
The companies stated that the collaboration reflects a broader shift in India’s premium consumer landscape, where travel gear is increasingly viewed as part of a curated lifestyle identity alongside fashion and personal style.
The partnership is positioned as a long-term category expansion rather than a seasonal product extension, focusing on design-led travel solutions that align with modern consumer expectations.
