Renowned Indian furniture manufacturer Nilkamal has introduced a new retail line called Nilkamal Homes, which will sell sophisticated furniture and décor for the house. Nilkamal Homes plans to develop 60 stores in 35 cities, comprising company-owned and franchisee locations. The company’s goal is to provide a wide variety of high-quality products that are expertly made to improve and elevate the aesthetics of Indian homes.
Along with utilitarian furniture, dining sets, exquisite beds, sofas, and cookware, the new collection also features décor, bedding, cookware, and mattresses, among other necessities for the home. Based on the brand’s primary goal of providing “The Joy of Well-Made Things,” Nilkamal Homes highlights the company’s enduring dedication to excellence in craftsmanship, quality, and longevity.
“At Nilkamal Homes, we recognize that home is more than just a space; it reflects our unique styles and enriches our lives,” said Parekh, President of Nilkamal Homes. We are dedicated to offering Indian customers furniture and décor that is not only fashionable but also long-lasting and useful. In the next years, this growth will increase our reach. Our goal is to make it possible for every family to realize their desire for a chic home.”
Nilkamal Homes plans to provide an omnichannel retail experience in an effort to reach customers across the country. Customers will be able to contact with the products directly in 60 carefully chosen stores, and for the convenience of those who would rather purchase from home, the entire collection will also be available online.
With 12 factories located around India that produce mattresses, timber goods, and upholstered goods, Nilkamal Homes is well-equipped to meet the various needs of Indian households. Because of its strong manufacturing capabilities, the company can continue to produce large quantities of finely constructed furniture.
Nilkamal recorded revenue of Rs. 3,200 crore for the previous year, and the company has pledged to increase its investment in the expanding furniture market. The business intends to create 50 more franchisee stores over the next two years, in addition to plans to expand into new categories and introduce new items.
