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Rug introductions blur the lines of tradition

Published: November 25, 2024
Author: HFT

Numerous manufacturers offered market consumers a wide range of style and price point possibilities in addition to a new, digitally enhanced way to see hand-woven, hand-tufted, machine-made, broadloom, and outdoor rugs.

With designs that are softer in terms of color and pattern, many businesses have updated their take on classic styles.

In order to promote their new collections, which include hand-tufted rugs, reasonably priced printed rugs, and the couple’s first outdoor rug line (which, according to Julia Marcum, customers have been requesting for some time), Loloi invited designer duo Chris and Julia Mangum, who have been dominating Instagram for nearly ten years, to High Point.

“We are renowned for combining patterns and incorporating somber contemporary hues,” Julia stated. “We’re going to give people the choice of either wallpaper or a rug with a bold, traditional pattern; one of our rugs will look great with busy wallpaper.”

According to the duo, they prioritize personal style first so that everyone may use the pieces and customize them.

Interactive virtual reality design tours showcasing works by designer Corey Damen Jenkins were part of a two-day virtual reality event at Feizy.

The VR experience, which was presented by the tech company Duke Renders, provided visual tools, such as virtual reality, to assist interior designers in realizing their design concepts.

Additionally, the business debuted a number of new rug collections, including as Skyview, Jaxson, Deja, and Dakota.

Rugs created in collaboration with DKNY principal designer Bernard Hemming marked the premiere of Nourison Home’s DKNY collaboration.

The legendary brand’s influence on American fashion is reflected in the latest collections. The West End Avenue, Grand Street, and Central Park West streets in New York City are the names of the collections. The four collections of DKNY Pure rugs are hand-tufted and knotted in large, handwoven loops using yarn that has been space-dyed.

Co-CEO and co-founder of Nourison Home Steven Peykar stated, “We’ve made it a priority to ensure DKNY’s urban roots and contemporary style are reflected in each design.” “With their creative weaves, luxurious textures, and sophisticated patterns, the new rug styles showcase the brand’s essence.”

As part of a wide range of new products covering every category, including furniture, textiles, lighting, and wall décor, Surya debuted eight new rug collections at the market.

The new collections included the Dawn rug, which was made of pure silk and matte wool, the Folklore and Kabul rugs, Marisa, Riveria, Irfan, Grandeur, and Zeenat, which had elaborate Persian motifs that were hand-knotted in India.

Visitors were greeted by Harounian Rugs International (HRI) with their new Fabrege collection, which comes in six colorways and is made entirely of wool from New Zealand. According to Greg Jordt, executive vice president of sales and marketing, there was a lot of interest in the collection.

The Clarke, Havana, and Mallory collections all made their debuts at Oriental Weavers.

Clarke, which is handloomed from wool and viscose, has warm neutrals and delicate blue and green tones. Warm neutrals, soft clay tones, subtle gold, and slate blue make up the earthy color scheme of the mid-range Mallory collection, which is power-loomed of soft polyester. Additionally, the reasonably priced Havana collection, which is power-loomed from 100% polypropylene, has recognizable designs in vivid hues of flamingo pink and sunflower yellow.

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