Serta Simmons Bedding Acquires Dormae Products
The acquisition marks SSB’s first deal since its 2018 purchase of Tuft & Needle and expands its customer service and distribution capabilities.
Serta Simmons Bedding (SSB) is acquiring Dormae Products, a family-owned company and one of Serta’s five domestic licensing partners.
Under the agreement, SSB began producing orders in Dallas on July 13, while Dormae is expected to complete its final orders “on or about” Friday. The transaction is part of SSB’s broader strategy to expand its market presence, strengthen customer service capabilities and support future growth.
SSB said the acquisition will provide additional scale and create opportunities to serve customers across its distribution network. Once Dormae concludes production, SSB will also take ownership of the facility’s production equipment and raw materials. However, Dormae’s factory is not included in the transaction.
The financial terms of the deal were not disclosed. Earlier this year, SSB CEO Jim Loree told Furniture Today that acquisitions were part of the company’s strategic growth plans. The Dormae transaction is SSB’s first acquisition since it acquired Tuft & Needle in 2018.
“After more than 85 years as a family business and over 65 years in the mattress industry alone, this has been the most challenging time in our history,” said Michael Karotkin, president of Dormae Products. “We owe a tremendous debt of gratitude to our customers, both big and small.”
Dormae served Serta customers across Texas and New Mexico. Its customer base included national accounts, retail and independent dealers, and hospitality clients.
“This acquisition strengthens our ability to serve customers and positions us for future growth,” said Dominick Azevedo, SSB’s chief sales officer. “We are excited about the opportunity to build new relationships while continuing to deliver the service and support our customers expect.”
According to Cesar Perez, chief financial officer of SSB, the transaction reflects the management team’s confidence in the company’s future.
“Our financial position allows us to invest in opportunities that support growth, strengthen our customer relationships, and create long-term value,” Perez said. “The successful execution of this acquisition demonstrates our ability to act decisively, execute at speed, and deliver a seamless transition for customers.”
