Sara Textiles Limited, a prominent player in the textile manufacturing sector, is a state-of-the-art composite Terry towel production unit operating in Nalagarh, Himachal Pradesh. As a one-stop shop for quality bathroom accessories and home textiles, Sara Textiles Limited offers quality bed linen, jersey fitted sheets, and home furnishings. With a global focus, Sara Textiles Limited has a strong presence in the Europe, US, and Middle Eastern textile markets.
In a recent interview with the TVC Media Team, S.M. Dwivedi, the CEO of Sara Textiles Limited, shared insights into his journey within the textile industry, the strategies that have propelled the company’s remarkable success, and his vision for the future of textiles.
S.M. DWIVEDI Chief Executive Officer, Sara Textiles Ltd.
Early Career and Education
S.M. Dwivedi began his career after obtaining a B.Tech in Textile Engineering from GCTI Kanpur in 1985, a premier textile institute in India. His professional journey started with DCM Group at Hindon River Mills and expanded through key roles at renowned textile companies such as GCT, Phagwara, and Swantantra Bharat Mill. In 1992, he joined Sara Group as the Quality Head, marking the beginning of a transformative era for the company. Under his visionary leadership, Sara Textiles Limited evolved from a cotton yarn manufacturer to a comprehensive textile producer, establishing a state-of-the-art facility in Nalagarh in 2003.
Vision for Sara Textiles Limited
Dwivedi’s vision for Sara Textiles Limited is rooted in understanding market demands and innovating accordingly. He emphasized that textiles are fundamental to human needs—“Roti, Kapda, and Makan” (food, clothing, and shelter)—and saw immense potential for innovation within this sector. His strategy has been to focus on exports, expanding partnerships across more than 45 countries and establishing foreign offices in key regions including the Middle East and Europe.
Key Strategies for Growth
Sara Textiles Limited has carved out a significant niche in the global market by prioritising customer needs. Dwivedi stated that their unique selling proposition (USP) lies in their deep understanding of product requirements and continuous innovation in design. With dedicated client relations executives, the company maintains an open line of communication with its customers to ensure their success.
Technological Advancements
Dwivedi highlighted that timely technological innovation is crucial for growth in the industry and for maintaining product quality. He noted that Sara Textiles Limited has consistently upgraded its machinery every four to five years since its inception. The company currently operates with cutting-edge equipment, including new Air Jet Toyota E-shedding machines, Texpa hemming machines and Texpa CCH machines. This commitment to technology not only enhances production efficiency but also ensures high-quality outputs.
Challenges and Opportunities
Throughout his career, Dwivedi has faced numerous challenges typical of the textile industry, particularly in workforce management and operational costs. Under his leadership, to address labour shortages in Nalagarh, Sara Textiles Limited established training centres accredited by the Samarth Ministry of Human Resource Development to enhance local workforce skills. Additionally, with rising power costs, the company innovatively harnessed solar energy to power 50% of its operations, resulting in a substantial reduction in operational expenses.
Strategic Location Benefits
Dwivedi chose Nalagarh for its strategic advantages: proximity to national highways, access to cotton-growing regions in Punjab and Haryana, and favourable government policies supporting industrial growth. These factors have made it easier for Sara Textiles Limited to establish a competitive edge in logistics and supply chain management.
Sustainability Initiatives
Sustainability is integral to Sara Textiles Limited’s operations. The company implements water recycling processes that allow them to reuse over 80% of their water. They also harness solar energy and utilise eco-friendly fuels like rice husk for steam generation. Dwivedi stressed that sustainability is not just about compliance but is embedded in the company’s ethos from day one.
Future Plans
Looking ahead, Dwivedi plans to expand Sara Textiles Limited’s production capacity significantly—from the current 550 tons per month to 700 tons by early 2025. The company intends to diversify its product offerings further while maintaining its core focus on quality textiles. Dwivedi envisions reaching a turnover of 600 crores by 2026 through strategic expansions in manufacturing capabilities.
In conclusion, S.M. Dwivedi’s leadership at Sara Textiles Limited exemplifies how dedication to quality, innovation, and sustainability can drive success in the competitive textile industry. His insights reflect a deep understanding of market dynamics and a commitment to fostering growth while addressing environmental concerns—a model for future generations in manufacturing.
Through his strategic vision and operational excellence, Dwivedi continues to position Sara Textiles Limited as a leader not only within India but across international markets as well.
