Personalisation Experience 2025 Takes Innovation to the Next Level with SmartHub Launch.
FESPA has officially announced the debut of its groundbreaking SmartHub feature as part of Personalisation Experience 2025, taking place from 6–9 May 2025 at Messe Berlin, Germany. Designed to inspire and educate, SmartHub will serve as a dedicated platform showcasing how intelligent technologies and digital advancements are reshaping personalisation and end-to-end production.
This new feature will be a major attraction for visitors looking to discover innovative ways to enhance operational efficiency, reduce waste, and adopt smarter manufacturing practices across print, packaging, textile, and beyond.
Smart Factory Trail: Explore Intelligent Production
Through the Smart Factory Trail, attendees can experience a curated journey across the co-located shows—FESPA Global Print Expo, European Sign Expo, and Personalisation Experience—via QR codes and the official FESPA App. The trail will guide visitors to leading exhibitors offering cutting-edge solutions in personalisation, automation, software, and on-demand print technologies.
SmartHub Conference: Expert Insights & Live Discussions
The SmartHub Conference, running during the first three days of the event, will offer a diverse and insightful programme of free-to-attend sessions, moderated by industry veteran Frank Tueckmantel. Held at Hall 5.2, Stand A55, the conference will feature thought-provoking talks and panel discussions exploring the current and future impact of personalisation and smart production.
Some of the confirmed highlights include:
-
“Mass Customisation in the Age of AI”
Professor Frank Piller (RWTH Aachen University) will explore how AI and generative technologies are transforming product personalisation, enabling businesses to deliver unique offerings at scale. -
“RSPCA: Data-Driven Marketing for Greater Impact”
Experts from Ebi, Herdify, and Join the Dots will walk through a powerful case study of how behavioural data and localised messaging improved donation results in a major RSPCA campaign, showing an 80% increase in donor acquisition and a 54% reduction in cost per donation. -
“The Power of Personalisation in Corrugated Packaging”
Kerry Sanders (EFI) will present how digital print innovations are unlocking new revenue streams for packaging professionals, focusing on variable data printing and customer-centric solutions.
Panel Discussions: Thought Leadership in Action
In addition to individual sessions, attendees can join a series of dynamic panel discussions featuring global leaders in smart manufacturing and personalisation, including:
-
“The Rise of B2B in Print-On-Demand”
Industry leaders from HelloPrint, Taylor OnDemand, and Prodigi Group will delve into how B2B companies are scaling customisation and the unique challenges between US and European markets. -
“How Automation is Impacting Textile Production”
Analysts from Keypoint Intelligence will reveal how automation is reshaping apparel decoration with faster turnaround, reduced waste, and increased profit margins. -
“When Less Makes More”
Debbie McKeegan, FESPA Textile Ambassador, will explore the value of doing more with less through streamlined processes, sustainable practices, and smart technology adoption.
