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Sunwin Global Expands to NYC with 5th Avenue Showroom

Published: May 26, 2025
Author: HFT

New York – Sunwin Global Industry has officially opened its new 14,000-square-foot showroom on 5th Avenue in Manhattan, marking a major step in its North American expansion strategy under CEO Stephen Budd. Located at 330 5th Ave., the modern, light-filled second-floor space is designed to foster collaboration and innovation between Sunwin’s in-house teams and retail partners.

This new showroom serves as a central hub for showcasing the company’s extensive product lineup across categories like home (including bedding, bath, kitchen linens, decorative pillows, outdoor and pet products), apparel, and accessories. The space not only acts as a product exhibition center but also features areas for joint development and trend exploration.

CEO Stephen Budd emphasized that this move isn’t just about a new location — it represents the future vision of the brand, bringing partners closer to the design process and laying the foundation for upcoming best-sellers.

Chairman Shadow Wang echoed this sentiment, calling the space “a place where trends and execution meet — and where innovation begins.”

This expansion is part of a larger growth push that has included investments in data analytics, supply chain infrastructure, and talent acquisition. Sunwin’s four direct-to-consumer (DTC) brands, primarily sold on Amazon, have already surpassed $100 million in U.S. sales — a testament to their market traction and brand resonance.

Globally, the company continues to strengthen its presence with offices and partnerships across the U.S., Shanghai, London, India, Pakistan, Bangladesh, Egypt, Vietnam, Cambodia, and Hong Kong. The 2024 acquisition of Outlast Technologies — known for its phase-change materials — further enhances Sunwin’s innovation pipeline, particularly in the home textiles space.

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