With deep roots in high-end handcrafted area rugs, Surya Inc. has spent the past five years focused on dominating the machine-made market in pursuit of a bigger prize: mass merchant sales.
The work is yielding results.
As the largest importer of machine-woven rugs into the United States from Turkey, Surya is in its eighth year of business and has an ever-expanding selection of rugs made by machine. President Satya Tiwari told HTT that this allows the company to “bring innovative products to market, supported by a very secure product pipeline.”
In addition, he cited the company’s recent and noteworthy expansion in the mass merchant channel during the last 18 months, which Tiwari called “a testament to our commitment to innovation and understanding our customers’ needs.” The family-owned and operated business
He went on, “Surya Inc. has achieved significant progress in the mass merchant space, highlighting our unwavering commitment to innovation and our acute awareness of what makes people desire to purchase with these retailers. We are thrilled about the possibility of maintaining this growth as we provide fresh, cutting-edge goods tailored to this channel’s particular requirements.
Surya is introducing a wide range of new collections at the New York Home Fashions Market with the goal of sustaining category growth into the upcoming year and beyond. This comprises:
- Machine-woven washable rugs’ new features
- fresh carpets for outside
- Foldable, low-profile carpets with inventive new packaging
- a complete selection of utilitarian scatter rugs with tufts
- Fresh door mats that reduce fatigue
The machine-washable Alston & Lavable lines are two highlights. Alston is available in three designs with a vibrant color scheme of blues, golds, greens, and creams. It is machine woven from 100% polyester. Lavable is available in three adaptable patterns and is machine woven from 100% polyester.
Regarding branding, the company is showcasing two influencer-branded collections: one in collaboration with designer Becki Owens and the other using designer Erin Vogelpohl’s My Texas House. Additionally, Surya is adding new products to its exclusive direct-to-consumer “Livabliss” brand.
“We’re sure that this momentum will continue as we develop and deliver even more cutting-edge products that are specifically designed for the mass merchant channel as we look ahead to 2025,” Tiwari stated.
The address of Surya’s showroom in New York is 230 5th Ave., Suite 1503.
