One well-known brand in the high-end home textiles sector, Adwaith Lakshmi, keeps raising the bar for the sector. This Coimbatore-based business, which is a member of the well-known Adwaith Group, is preparing to present its cutting-edge products at Heimtextil 2025, the esteemed international trade event for contract and home textiles that will be held in Frankfurt, Germany.
In an exclusive interview at the company’s headquarters, Adwaith Lakshmi’s Managing Director Ravi Sam states, “We are eager and looking forward to exhibit at Heimtextil 2025.” Heimtextil 2025 begins a little later than normal, and the textile community is very keen to learn about the current state of business in the home textile industry worldwide.
“The Adwaith group began its journey in spinning in 1956 and set a benchmark for their high quality yarn, which are very popular choice among the peer exporters, weavers,” says Ravi Sam, who reflects on the path. We stepped up our efforts to diversify and expand starting in 2014, and the outcomes have been positive. We are steadily expanding and becoming a major participant in the home textile value chain.
Diverse product portfolio
Adwaith Lakshmi serves both retail and commercial customers with a broad range of products. Its product line comprises medical textiles, bed linen fabrics, kitchen table napkins, terry towels, bathrobes, bath mats, and terry blankets. These goods are made with a focus on sustainability, innovation, and quality.
The company plans to showcase a distinctive product mix at Heimtextil 2025. Our business is well-balanced across a variety of industries, including specialty health care textiles, retail, and high-end hospitality. Specialized retail products and the high-end hotel sector are our main areas of strength. According to Ravi Sam, “We are one of the proud suppliers to the very upscale premium hotel chains, top-rated resorts, cruises, and niche retail across the globe.”
Adwaith Lakshmi delivers value-added items rather than competing solely on volume thanks to its concentration on the top and mid-high market segments. Through a reputable network of importers and wholesalers, the company exports its goods to more than 36 nations.
Commitment to sustainability
Many people consider Adwaith Lakshmi to be a trailblazer in incorporating sustainability into all aspects of its business operations. According to Ravi Sam, sustainability is a fundamental idea that guides the business’s decisions rather than only being a trendy term.
“Our strategy for sustainability goes beyond making green items or utilizing eco-friendly textiles. Environmental stewardship and sustainable production methods are our top priorities. We are already 84% carbon neutral, and we have a lofty target of becoming 100% neutral soon,” he says.
The business has made significant investments in the field of renewable energy, particularly in parks for ground-mounted solar panels. Significant investments have already been made in the wind energy sector, and a balanced usage of solar and wind is beneficial. We promote the use of cotton since it is genuinely sustainable in the manufacturing process, uses less heat energy during processing than synthetic fibers, and is naturally biodegradable, all of which contribute to the preservation of our ecosystem’s lifespan.
Kasturi Cotton— Adwaith Lakshmi is a major advocate for the government’s plan to supply high-quality, fully traceable cotton. This year, we’re exhibiting a unique space at our stand at Heimtextil 2025. According to Ravi Sam, he is pleased to serve as vice chairman of the group that directs and carries out this initiative at Texprocil. The government’s innovative notion of Kasturi cotton branding will contribute to the globalization of our premium cotton.
Another crucial component of its environmental activities is water saving. We can recover 95% of the water used in our manufacturing plants thanks to sophisticated five-stage reverse osmosis (RO) equipment. We use equipment that uses less water and less chemicals, and we recycle resources carefully. Further demonstrating our dedication to environmental preservation is the fact that we only use agro-waste for fuel rather than coal, says Ravi Sam.
Balancing sustainability and quality
The company’s dedication to providing excellent quality and its sustainability initiatives coexist together. Ravi Sam admits that quality has a cost, saying that it is essential to inform consumers about the benefits of sustainable products. We target clients in the mid-to-high-end market segments that appreciate sustainability and quality, even though some people anticipate affordable, environmentally friendly solutions.
To keep this balance, transparency and conformity to client expectations have been essential. Adwaith Lakshmi builds a mutually beneficial relationship with its clients by making sure they comprehend the work and creativity that go into its products.
Expanding global footprint
The US, South America, the Caribbean, Europe, the Middle East, and Japan are just a few of the markets where Adwaith Lakshmi is present worldwide. The business is always looking for ways to attract a wider audience.
“The African and Chinese markets hold good potential,” he argues, highlighting attractive markets. We should look into the possibility of exporting cotton textiles, where we are just as skilled, while China shifts its focus to high-tech businesses like robotics and electric vehicles. On the other side, it also aids in counteracting the trade deficit
Navigating market trends and challenges
Currently, changing consumer choices and dynamic trends are influencing the worldwide home textile market. While the luxury sector is still doing well, selective consumer spending is hurting the mainstream market, especially in places like Europe where inflation is still a problem.
“Market morale might be much enhanced by geopolitical stability, particularly in Europe. Demand is impacted by issues like inflation, energy insecurity, and disruptions in international shipping routes, but there is cause for hope. With its enormous potential, the Indian domestic market also presents intriguing growth opportunities, says Ravi Sam.
He stresses that overcoming these obstacles requires flexibility. “We are committed to sustaining our present rates of growth while remaining ready for a spike in demand once the world economy stabilizes. Growth will ensue after market confidence is restored.
Customer-Centric approach
The customer-centric philosophy of Adwaith Lakshmi is one of its main differentiators. “Our constant attention to customer interactions gives us a competitive edge. Regardless of their size or order volume, we value each and every one of our customers equally. Another area where we thrive is customization. We guarantee that a customer’s needs are precisely satisfied, regardless of whether they call for certain modifications to a product,” says Ravi Sam.
This strategy has strengthened the company’s standing as a chosen partner for high-end home textiles by winning the confidence and allegiance of its customers across the globe.
Optimistic outlook
Adwaith Lakshmi is hopeful about the home textiles industry’s future despite worldwide concerns. We are committed to bringing the market back to its pre-Covid levels, which calls for an improvement in sentiment around the world. Temporary obstacles include trade barriers, inflation, and geopolitical concerns. We expect strong growth as things stabilize,” he says.
To keep ahead of the competition, the company is concentrating on improving its product offers and adjusting to the state of the industry in the interim.
Heimtextil 2025 calling
Lastly, Ravi Sam discusses how Heimtextil supports Adwaith Lakshmi’s strategic objectives, saying, “The trade exhibition is an essential venue for networking, product demonstration, and market research. It serves as a beginning point for interaction with both new and current clients in addition to being a location for immediate business.
“We come to showcase our products, build relationships, and learn about the future of the business. Although sales are a possible result, networking, exhibiting, and market research continue to be the key priorities.
This year, we’re in the new Hall 8, which has a lot of room and displays a vast selection of towels in various fibers, styles, and themes, demonstrating the broad range of work we can accomplish.
“We welcome guests to our stall from all over the world. “You can find us at Heimtextil at Hall No. 8 Stall No. D 41,” he concludes.
