SWAG Partners with Chef Vicky Ratnani & FNS to Launch Premium Serveware Collection at HGH India 2025
Mumbai, July 4, 2025 — In a bold step into celebrity chef merchandising, SWAG, India’s leading celebrity brand licensing platform, has teamed up with celebrated Chef Vicky Ratnani and premium tableware brand FNS International Ltd. to unveil an exclusive serveware collection. The launch took place at HGH India 2025, India’s premier trade show for homeware, gifting, and home décor.
This collaboration combines Chef Vicky’s culinary artistry with FNS’s expertise in design innovation to create a unique line of serveware that elevates everyday dining. Inspired by Vicky Ratnani’s global culinary experiences, each piece reflects his bohemian charm and is crafted for modern Indian homes—offering durability, style, and practicality.
“This collection captures my passion for food and my love for expressive design,” said Chef Vicky. “I wanted to create products that are intuitive, joyful, and perfectly suited for the way India dines today.”
The partnership signals SWAG’s strategic entry into the lifestyle homeware segment, leveraging its strong brand licensing framework to bring this chef-led collection to retail stores, e-commerce platforms, and experience-driven events across India. The serveware line also presents a perfect premium gifting solution for festive occasions, weddings, and special celebrations.
“We believe that the future of dining lies in experiences that blend creativity and functionality,” said Vishal Sinha, Co-Founder & CEO of SWAG. “With Chef Vicky’s authenticity and FNS’s craftsmanship, we are set to redefine dining aesthetics in India.”
Adish Jain, Managing Director of FNS International Ltd., shared, “This collaboration represents a new chapter for FNS, where innovation meets the chef’s vision, resulting in a truly iconic range of serveware.”
The unveiling at HGH India highlights SWAG’s commitment to creating next-generation brand experiences and driving innovation in the Indian home and lifestyle market.
