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Tariffs, Trends, and Technology Shape the Future for Rug Vendors

Published: December 24, 2024
Author: HFT

HIGH POINT— In addition to trends like natural fibers, more customisation, rugs viewed as art, and category innovation, rug manufacturers are keeping an eye on the incoming government and potential additional tariffs.

Greg Jordt

According to Greg Jordt, executive vice president of sales and marketing at Harounian Rugs International, “I don’t think the incoming administration even knows for sure what changes will occur at this point, but it is going to be a wild ride.” “The whole category will undoubtedly be impacted if tariffs are raised on goods entering from India, including rugs.”

Businesses like Nourison Home and Unique Loom claim to be keeping an eye on the tariff situation, but they think their wide range of manufacturing skills should help mitigate any problems.

andrew peykar cropped

Andrew Peykar

According to Nourison Home President Andrew Peykar, “the most important thing any new administration can do is give consumers the confidence that the economy will be stable and continue to grow.” “Stability is essential, and I think people are sick of politics and conflict. In any case, we are projecting higher expenses and taking it into consideration in our 2025 planning.

Despite this, Nourison Home is cautiously hopeful for 2025 since it thinks the category will remain competitive, according to Peykar.

He stated, “We think consumers will expect more from their rug and carpet purchases and choose brands that offer better quality and greater value, even though there is unfortunately a race to the bottom on prices.”

CAMERON CAPEL

Cameron Capel

At Capel Rugs, Cameron Capel, president of sales and marketing, is more upbeat.

She stated, “Now that the election is over, the market is booming, and we can put all this negativity behind us, I do think sales will pick up in the new year.”

Kami Navid, vice president of sales at Jaunty Rugs, is looking forward to the incoming administration’s deregulation and promotion of company expansion.

He went on to say, “I also anticipate an emphasis on America first in manufacturing and trade policies.”

“We think consumers will expect more from their rug and carpet purchases and choose brands that offer better quality and greater value, even though there is unfortunately a race to the bottom on prices.”

 

Looking Ahead at Emerging Trends

According to Rosa Glenn, Ernesta’s chief merchandising officer, natural fibers like wool, sisal, and jute are becoming more and more popular.

“In contrast to any one rug type experiencing a surge in popularity, we are witnessing the broader trends within interiors apply to all the different rug traditions from around the globe,” she said. Persian-style carpets, for example, are still popular and always will be, but in 2025, we may anticipate seeing more subdued, distressed, and vegetable-dyed rugs with a focus on softer, warmer neutrals.

The segment is also anticipated to increase in the field of customization.

“We’re excited to expand on the buzz surrounding custom-sized rugs in 2025. Customers who are learning how a well-sized rug can completely change a space have responded well to this trend, Glenn continued. “We expect this trend to continue growing as more people discover the difference of customized sizing in their spaces.”

According to Christine Zampaglione, senior marketing director at Stanton Rugs, and Peykar of Nourison Home, customers are seeking more personalized solutions.

“Custom-sized rugs cut from broadloom are still a growing market, and demand for them will surely only increase,” Zampaglione stated.

According to Jaunty’s Navid, interiors are expected to make a bold statement with geometric patterns, abstract designs, and brilliant color palettes.

“Bold designs and sustainability will be the main focuses of the rug industry in 2025,” he stated. “Ragged rugs with raised textures and ones that mimic artwork are also popular right now.”

According to Glenn, minimalistic carpets with Moroccan influences will continue to be popular, but with a greater focus on flatwoven textures. The standard bearer traditional kilim will probably continue to be the most popular, according to Esta, who has observed an increase in flatweaves influenced by Welsh blankets.

Rugs have been manufactured by hand for generations, but new developments in construction, materials, and UV protection are still advancing the category.

According to David Jolley, vice president of sales at Unique Loom, “innovations in fiber, manufacturing, and design have produced an all-time high of rug options that are more accessible than ever before.” “The fact that consumers continue to choose rugs as their go-to, impact accessory for refreshing their spaces will lead to exciting growth opportunities in 2025.”

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