The new Baglur facility will expand controlled warehousing capacity by over 130% and support TechnoSport’s growing retail and D2C operations.
With capacity for up to 3 million pieces, the warehouse strengthens the brand’s technology-enabled pan-India distribution network.
TechnoSport has launched a 64,000 sq. ft. warehouse at Welspun One Logistics Park in Baglur, Bangalore, as part of a strategic expansion aimed at strengthening its supply chain and supporting its retail and direct-to-consumer (D2C) growth.
The warehouse is set to expand by an additional 85,000 sq. ft. by the end of the year. The expansion will increase TechnoSport’s controlled warehousing capacity by over 130%, taking the total to nearly 1.49 lakh sq. ft.
The company said the facility is supported by its vertically integrated manufacturing model, enabling greater control over quality, speed and operational scalability.
Together with TechnoSport’s 1 lakh sq. ft. finished goods warehouse in Tiruppur, the Baglur facility forms part of a pan-India distribution network. The network is designed to support inventory movement, store replenishment and fulfilment for retail partners, marketplaces and TechnoSport’s own website.
The Baglur warehouse currently stores around 1.8 million goods and processes nearly 1 million pieces per month. The operation can scale to 2 million pieces, while the infrastructure has been designed to support up to 3 million pieces, supporting the company’s retail and omnichannel expansion plans.
Puspen Maity, CEO, TechnoSport, said, “Our vision has always been to set the benchmark for activewear in India. The Baglur warehouse is a strategic milestone, reinforcing a national supply chain that integrates manufacturing, logistics, and technology at scale. It enables us to deliver with speed, maintain consistent availability, and elevate the customer experience across retail and D2C channels, fortifying TechnoSport’s leadership and operational foundation as we continue to grow nationwide.”
Sachin Tandon, Chief Planning and Supply Chain Officer, TechnoSport, said, “The launch of our Baglur warehouse marks a significant step in building a resilient, scalable, and technology-driven supply chain for TechnoSport. As our retail footprint and omnichannel presence continue to expand, this facility strengthens our ability to manage inventory efficiently, improve replenishment cycles, and ensure faster deliveries across key markets. Designed with future growth in mind, the warehouse gives us the flexibility to scale operations to support increasing demand while maintaining high service levels for our customers and partners.”
Commenting on the launch, Sandeep Jhunjhunwala, Director of HRM & Modern Trade, TechnoSport, said, “Supply chain excellence has become one of the biggest competitive advantages in modern retail. As consumer expectations continue to evolve, brands need distribution networks that are faster, smarter, and built to scale. The launch of our Bagalur warehouse is a strategic investment in strengthening TechnoSport’s supply chain capabilities, enabling improved inventory management, faster deliveries, and higher service levels across key markets. As we continue expanding our footprint, the facility is expected to generate over 200 direct and indirect employment opportunities.”
The warehouse currently employs over 120 people, with women accounting for nearly 30% of the workforce. The facility is expected to generate more than 200 direct and indirect employment opportunities.
Its operations include storage, fulfilment, replenishment, returns management, quality checks and repacking. For Bengaluru customers, the facility enables next-day delivery for orders placed through the TechnoSport website.
Located strategically, the Baglur warehouse strengthens TechnoSport’s access to South India while supporting national distribution. The facility also provides connectivity to Karnataka, Andhra Pradesh and western India.
The technology-enabled warehouse uses advanced systems to support faster and more reliable order fulfilment as TechnoSport continues to expand its retail and omnichannel presence.
