TechnoSport, one of India’s leading activewear brands, has introduced MILLENOVA, a new collection that combines the nostalgia of traditional Indian street games with modern performance apparel. Inspired by the theme “Childhood Moves,” the collection reflects the outdoor games that shaped millennial childhoods while incorporating advanced fabric technologies for everyday wear.
The collection draws inspiration from classic games such as Patang, Bambaram, Goli, Pakida, Pitthu, and Sling Shot, translating these cultural references into contemporary activewear through subtle embroidered motifs, chest graphics, and a retro-inspired colour palette featuring Teal, Woodland Gray, Midnight Blue, Ash, Yellow, and Chili Flakes.
MILLENOVA includes a range of T-shirts, gym vests, crewnecks, and mock-neck tees, with prices starting at ₹350. Developed using TechnoSport’s vertically integrated manufacturing capabilities, the collection combines storytelling with functional design to deliver apparel suitable for workouts as well as daily wear.
Select garments feature MATPIQ fabric for a softer feel, while the range incorporates the company’s proprietary technologies, including TechnoCool+ for enhanced cooling and quick drying, TechnoGuard for anti-microbial protection, UPF50+ for blocking up to 98% of harmful UV rays, along with anti-static and odour-control properties to improve comfort during extended use.
Speaking about the launch, Sumit Kumar Santhalia, Co-founder and Director of TechnoSport, said that many of the strongest memories of movement come from childhood activities such as street cricket, kho-kho, and cycling. He noted that MILLENOVA brings that spirit into the present through activewear designed for modern lifestyles while leveraging more than 17 years of innovation in fabric technology and the company’s vertically integrated manufacturing expertise.
Anirudh Pratap, Head of Product & Design at TechnoSport, said the collection has been designed to balance contemporary styling with everyday performance. He added that every silhouette, colour palette, and fabric selection was developed to provide comfort, versatility, and ease of movement, making the apparel suitable for both workouts and casual wear.
The collection will be available through TechnoSport’s online store, leading e-commerce marketplaces, exclusive brand outlets, general trade channels, and select offline retail stores. With MILLENOVA, the company aims to expand access to performance-led activewear while introducing culturally inspired designs that resonate with Indian consumers.
