A leader in the home textile business worldwide, Indo Count Industries is thrilled to announce the release of its exclusive Autumn Winter 2024 collection through a brand-new web application. This cutting-edge app, which is currently available on the Google Play Store, attempts to increase the visibility of Indo Count’s well-known Boutique Living brand among Indian shops. With its intuitive design, the app makes it easier for retailers to browse, choose, and buy high-end home linen products straight from their smartphones. It also gives them easy access to the newest collections.
The successful Boutique Living trade show that took place in Mumbai on August 5 and 6 was followed by the app’s release. Trade partners and stakeholders enthusiastically praised the much anticipated Autumn Winter 24 collection, which was showcased on a dynamic platform throughout the conference.
An exclusive look at the new collection, which includes avant-garde designs and opulent fabrics, was provided to the attendees. Highlights include Dohar’s bed sheet sets, which are made with the exceptional softness of TENCELTM fiber and are influenced by global styles, especially the classic beauty of American homes. Expert panels and interactive workshops on the newest developments in eco-friendly bedding and home décor were also featured at the event, providing attendees with insightful knowledge about the creative process and sources of inspiration for the new line.
“We are thrilled to introduce the Indo Count app, which underscores our commitment to innovation and enhancing retailer engagement,” said Mr. K. K. Lalpuria, CEO & Executive Director of Indo Count Industries Limited. For trade partners, this app provides a doorway to a deeper, more integrated relationship with our brand than merely a platform for connections. The trade show gave us a great chance to showcase our most recent inventions and fortify our bonds with key trading partners and other relevant parties.
“We were thrilled to welcome five hundred merchants to the conference, exhibiting the Autumn Winter 2024 Collection of the luxury brand “Boutique Living” and the well-known brand “Layers,” said Mr. Pankaj Saxena, Senior Vice President (Business Head), Domestic, Retail Division. New bed sheet collections, including “Nature Bouquet” scented bed linens, “Heritage Walk” themed bed linens, 800 TC digitally printed bed linens, Top of Bed Collections, and a new line of Terry towels, are being introduced.
With the help of our digital technologies, Indo Count will be able to facilitate smooth communication between distributors and retailers as it grows its brand outlet presence to up to 6,000 stores throughout India.
The enthusiastic reception to the trade show and the app launch attests to Indo Count’s steadfast dedication to quality, innovation, and client happiness. Following the conference, Boutique Living is happy to announce that homes around India will soon be able to purchase the Autumn Winter 24 collection, which includes the much awaited Caressa range, offering unmatched comfort and style.
