Mason, Ohio: As consumers value self-care more and more, Downlite’s new products speak to the complete health and wellness lifestyle.
Jannice Cameron, vice president of marketing at Downlite, stated, “You see this in the food, fitness, and mental health areas of the ever-growing health and wellness industry.” We’re raising awareness of how crucial sleep is to a self-care routine. Since getting the right sleep is essential to maintaining a healthy lifestyle, we want to offer more items that offer solutions to help you achieve this goal.
The down and feather expert, which produces goods for the home, hospitality, and outdoor industries using responsibly sourced materials, will launch new items grouped under the following four themes: Balance, Recover, Pamper, and Nature.
Additionally, Downlite will make its New York Home Fashions Market debut with its new Nautica Collection.
The chief sales and marketing officer of Downlite, Beth Mack, said, “We are really excited to launch this collection.” “We will introduce some sophisticated materials, fantastic nautical patterns, contemporary accents, and a novel, forward-thinking perspective on the packaging.”
Under the Balance brand, which also offers cooling and temperature-control goods to assist maintain a balanced sleeping environment, Nautica will be highlighted.
We are pleased to have Nautica as a partner. We are excited to provide consumers with enjoyable, useful, and reasonably priced products in a demanding retail setting. said Downlite CEO Joe Crawford.
Also, the business will present the outcomes of its continuous sustainable initiatives.
The chief operating officer, Brian Parnes, stated, “We are excited to share the latest developments in our efforts to reduce our environmental footprint and support renewable energy sources.” “We are committed to a greener future, as evidenced by our recent investments in Renewable Energy Credits (RECs) and strategic energy management, which have produced significant savings and increased our reliance on renewable energy.”
Downlite will have two side-by-side showrooms at 873 Broadway during New York market week.
